May is officially National Home Improvement Month. The National Association of the Remodeling Industry (NARI) has prepared a number of items for your business to promote this time of year. The list includes press releases, tips, and social media posts.
One of the most valuable pieces in the collection of NARI resources is a press release document called, “Top 10 Tips to Prepare for a Remodel.” It covers the following topics for your customers as they prepare to take on a new project in their home:
• Research your project.
• Plan project around the long-term.
• Set your budget.
• Use advanced search for professionals.
• Ask the right questions.
• Verify your remodeler.
• Review contracts word-by-word.
• Keep Design in mind.
• Make your material selections.
• Create a communication plan.
Not only are these great tips for your customers, as a business owner, it is equally important to be sure your company meets these standards.
This document is a great tool for your company to use to help position yourself as an expert during the month of May. Insert the text into an email or after updating your business details, then send a copy to all of your potential and current customers. Furthermore, paired with the suggested social media posts, your efforts may drive customers to reach out to you for assistance with work they have been putting off.
Finally, For access to the promotional materials, visit the NARI website here.
Read the full article here.