The internet has made it easier than ever to manage and build the reputation of your business. Unfortunately, this has made it easy for some to speak out against your company as well.
The tips below will help you to maintain a positive reputation in a delicate online world.
You Need Reviews: Most contractors consider themselves too busy to ask for reviews. The problem with not asking for reviews is twofold: it doesn’t give your customers an opportunity to tell future clients how great you are, and it leaves no balance for the one-off client who is impossible to please and posts a negative review. Invite all of your happy clients to leave a review on your website, Facebook page, or google and reap the rewards of future customers.
Protect Yourself: Building a cache of good reviews protects your business from the occasional poor review. Good reviews don’t make the bad ones go away but it will show that you have plenty of satisfied customers who are happy with your work.
Ask for Reviews: It can be a hassle for clients to create an ID and password to post a review on some sites but most have email addresses already that can be used to submit reviews on many sites. Acknowledge that it takes some effort on your customer’s part to review your service. Incentivize them with a gift card or reward in exchange for a review.
Increase Your Google Rank: Customer reviews can improve your standing within the Google algorithm and help put you in front of potential customers online.
Reviews may have seemed like an afterthought before but consider making them a priority to maintain a good business reputation online. Make a good impression on potential clients by letting your satisfied customers say it for you!
Read the full article here.