New projects keep your business running, but are you easy to find by those who need you? If you are doing remodeling, you should be spending three to five percent of your total sales dollars on marketing your company. Many contractors prefer to work by referrals but not everyone who needs you will have someone in their life that can share your name and information.
You want to be in front of as many potential clients as possible and to do so, you’ll need to market your business. Here are a few easy ways.
Hand out business cards. This sounds old fashioned but business cards are one of the most affordable ways to get your name out there. If you don’t have any, there are many online options to get some printed for low cost.
Have quality signage. Having signs on everything that can be seen by the public is a simple way to get eyes on your company. Be sure the vehicles you have on jobsites are signed so anyone driving by or in the neighborhood can see you are on the job.
Invest in a website. Websites aren’t low-cost but they are not as expensive as you might think. The initial investment will be your highest cost with low cost ongoing maintenance and hosting. If your hesitant to create your own website, there are many services that offer web design at various price points. You want to be able to show up in a search when a prospective client is looking for your services online.
Taking these steps to be noticed will go a long way in keeping your calendar full.
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