According to a recent study by researchers at the Joint Center for Housing Studies of Harvard University, consumer interest in healthy home environments is at an all-time high. This interest also includes healthy home remodeling projects.
Awareness is up among all ages, however younger homeowners between the ages of 25-44 are most concerned about their home environment having a negative impact on their health, says the study.
It is important to note that only half of remodeling contractors actively participate in this market niche, according to JCHS’s January 2019 report “Healthy Home Remodeling: Consumer Trends and Contractor Preparedness.” More than two-thirds of those that do offer healthy home remodeling say that it’s resulted in higher customer satisfaction and loyalty.
There are a couple issues regarding greener home remodeling. For example, those greener materials needed can be more expensive. Also, training and certification programs focused on greener home remodeling practices cost time and money.
Finding your unique selling proposition is important for your marketing and for your business growth. Millennials, who are the most concerned age group about the health of their homes, are increasingly becoming first-time homebuyers. The key to reaching these first-time homebuyers could be using green building practices and materials while including information about it in your marketing.
There is strong interest in younger consumers, especially those with children, on a living environment that won’t have negative impacts on their health. They have more concern in selecting home-cleaning products, low-VOC paints, and supplies for other DIY projects than their Gen X and Baby Boomer counterparts.