The Qualified Remodeler Top 500 Live event was last week in Las Vegas. It brings 500 of the top home improvement companies together to talk about industry growth. There were several great takeaways that will help every remodeling company achieve growth:
- Appreciate employees: When you treat your employees like family, you will see a much greater return.
- Nurture leads: On average, three out of ten leads are closed by home improvement companies. If this sounds familiar, it gets more interesting. Of the seven remaining, four of them will buy a similar product within a year. Starting to nurture leads now will guarantee when those four homeowners are ready to buy, it’s your company they go to.
- Use Google: Make sure you are utilizing the latest updates from Google, like branded reviews, ad extensions and responsive search ads. Now, there is also the ability to target even further, like age, gender, education level, household income, and more. Advertisers can also target based on online behavior. This helps to reach homeowners when they are close to a purchase decision. All these things well help make sure you stay relevant in your area.
There are continually changing opportunities in the home improvement world. New technologies are developed, and with that comes newer devices and evolved homeowner sophistication and expectations. Those that stay ahead and get more leads do so by working hard, staying current, and adapting as the world changes.