Tips on In-House Financing Success - Foundation Finance Company

Tips on In-House Financing Success

You’ve got a financing partner, now what?! First, bravo for bringing the financing under your own roof and arming your business with a powerful sales tool. Get ready to amp up your close rate…businesses who offer financing close more sales. We’ve put together some quick tips for success in closing more sales with your in-house financing program.

Tip 1: Promote it.
Make your prospects and customers fully aware you have financing available. Presenting yourself as a one-stop shop, from product to service to financing, makes the idea of doing business with you much more appealing and convenient.

Feature a financing special in your ads, add a link to your website, email prospects, add it to your on-hold messaging, etc. Foundation Finance provides free, customized marketing and promotional materials dealer partners can access anytime.

Tip 2: Understand it.
Make sure you and your sales team, office staff, contractor, everyone, understands your in-house financing program. Be aligned in all your customer touchpoints. Comfortably knowing your financing program can be the difference between winning or losing that sale.

Foundation Finance has a suite of training resources available on demand or by appointment. Train your entire staff, watch video tutorials, join an interactive webinar, review a step-by-step guide, get one-on-one assistance.

Tip 3: Talk about it.
Become fluent in financing! The more you talk about it, the easier it is to sell it. Include financing in every single deal, sales pitch or follow up call. Financing can be the single reason your potential customer walks away from their dream improvement and they may be too embarrassed to let you know. If you talk about it first, you may have just won that sale.

Tip 4: Make it convenient.
Use digital conveniences to complete apps and provide a responsive customer experience. Pitch and close a sale right in your customer’s home! Leverage the technology Foundation Finance provides in its dealer portal including online credit applications, electronic document signing, and credit decisions in seconds.

Tip 5: Make it affordable.
Be in tune with your customer’s vulnerable side. What feels less financially overwhelming: a $4,000 price tag or an $80 per month payment? Try $80 per month with no interest for 6 months and you might even upsell your project.

In-house financing is a powerful sales-closer that overcomes customer fears, worries and objections. It’s all in your hands. Use it to your–and your customer’s–advantage.


Foundation Finance can help you close more sales. Leverage the power of competitive and convenient financing–every time you call on a customer! Contact us today for more info: 1-855-241-0024, sales@foundationfinance.com.

P.O. Box 437
Schofield, WI 54476

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