Welcome to the new year! Are you ready to start strong? Toss those resolutions aside and focus instead on one goal, one word, that can build your business with a simple yet effective strategy: financing.
The 2020 pandemic forced many to stay at home, bringing to light their drab interiors and small outdoor spaces. More time at home uncovered a surge of wants and needs and also revealed a lack of financial planning for home improvements.
Now imagine the sales power of a home improvement dealer with an in-house financing program. Being able to provide low monthly payments, same as cash options or no payments at all for several months is exactly what the wanting homeowner needs who doesn’t have the cash on hand to upgrade a lackluster home. Affordable, point-of-sale financing has emerged as the hero no home improvement dealer should be without.
Make the Word Effective
You want to grow, right? The best way to succeed with this one-word strategy is to keep the word in the forefront. As silly as it may seem, the end-results are encouraging when the bottom line begins to rise merely with the reminder to offer financing.
Therefore, take the simple steps to Incorporate “financing” into your business. Share the term with staff, add it to sales goals, make the word visible and non-forgettable. Financing is a powerful word! Here are some simple ways to keep it visible all year long:
- Include it in company newsletters and internal communications.
- Write it on your wall and desk calendar every month.
- Add reminders to your online calendars.
- Pin the word to bulletin boards throughout your business(es).
- Stick post-it notes around your sales team’s desks.
- Create a repetitive word of the day/month/year, just for this word!
The more visible the word, the more consciously (and subconsciously) offering financing becomes when networking with prospects and talking with customers. When increasing your bottom line is as simple as offering financing to an audience that wants or needs it, this one word is a simple step to a successful 2021.