Home Improvement Blog- Foundation Finance Company

Foundation Finance Blog

Looking for ways to grow your business? We’re here to help! Find business tips, home improvement updates, industry news and everything you need to know about home improvement financing here.

Business Tips

Grow your business with confidence with the tools, tips, and strategies catalogued here.


Everything you need to know to offer home improvement financing.

Home Improvement

Looking for customer-friendly ways to complete your next project? Look no further!

Industry News

Keep up with the latest industry news and technology.

Leverage Technology to Earn More Business

By Foundation Finance | June 13, 2016
Business person using multiple devices to conduct business

Internet and technology advancements have changed the dynamic of marketing for contractors.  Homeowners are more sophisticated and constantly researching products and services online.  While “word of mouth” advertising and “letting your work speak for itself” is still very important, it’s also becoming critical to leverage technology to take your business to the next level. Below […]

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Most Common Home Improvement Projects

By Foundation Finance | June 6, 2016
Kitchen Home Improvement Contractor

According to the National Association of Home Builders (NAHB) Remolding Market Index survey, in 2015, the two most common home improvement projects were bathrooms (81%) and kitchens (79%).  Finishing out the top five most common remodeling projects in 2015 are whole house remodels (49%), room additions (47%) and window/door replacement.  See the chart below for […]

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The Power of Promotional Financing Programs

By Foundation Finance | May 31, 2016

Same-as-cash financing programs, deferred payment loans and other promotional financing plans can help attract new buyers and close sales. That’s why you see them advertised everywhere from the auto repair shop to the dentist to the “Big Box” retailer. Customers are used to having a financing option offered for large-ticket purchases, and home improvement projects […]

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Help Your Customers Understand the Real Costs of Backyard Renovations

By Foundation Finance | May 23, 2016
Landscaping a Backyard

With summer quickly approaching, homeowners are starting to think about the projects that need to be done in their yard. People often associate the cost of landscaping with the cost of gardening which is why most homeowners are shocked to find out the actual cost of landscaping. According to professional landscape designer, Carson Arthur, the […]

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Five Ways to Make Your Business More Profitable

By Foundation Finance | May 16, 2016
Owner and Contractor going over blueprint of a project

The residential remodeling industry has become increasingly competitive because many customers are focused on saving money by finding low cost solutions. Subsequently, more and more low-priced competitors are entering the market. Focus on these five areas to help increase your business’s profitability: Reducing costs Contact vendors and suppliers annually to make sure you are getting […]

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Home Improvement Financing – A Simple Sales Solution

By Foundation Finance | May 12, 2016
Hand holding a light bulb through a pile of money

You’ve convinced the customer of the value of your products and service in your in-home sales presentation. Now how do you get paid? Rather than waiting for your customer to apply for a home equity loan or a mortgage refinance, offering a simple, flexible home improvement financing option can help you close the sale today […]

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Successfully Close an In-Home Sales Call

By Foundation Finance | May 2, 2016
Couple discussing their project plans with contractor

From the moment the sales representative steps foot in the customer’s door, it’s so important to have a structured sales process to follow to increase the chances of a successful sale.  The sales process starts much in advance of the in-home sales call though. Advance Prep Research the client (and their home) ahead of time […]

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Are You Bidding on Jobs or Selling Them?

By Foundation Finance | April 25, 2016
Contract agreement between contractor and customer

There’s a difference between bidding on a job and selling a job.  Bidding on a job means you present a price for a proposed job. Bidding is all about the price and the lowest (responsible) price wins. Comparatively, selling a job is showing a prospective customer that you can provide a product or service that meets […]

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Understanding Credit – What The Finance Companies See

By Foundation Finance | April 18, 2016
Businessman clicking on credit report button

Your prospect has requested an estimate for a new roof, windows, siding and a water treatment system. The house is big, there’s a new Mercedes in the driveway and the customer is a manager at a large company. Score! But the customer’s home improvement financing request is denied by the finance company. What’s going on, […]

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Homeowners are ready to remodel: Offer financing to close the sale

By Foundation Finance | April 8, 2016
Construction Engineer looking at blueprints

During the last recession, many American homeowners scrapped their ideas for home improvement projects as home prices dropped and access to consumer financing options was difficult.  According to the latest Bankrate Money Pulse survey (March 2016), home improvement spending is expected to rise in 2016 – 28% of U.S. homeowners will remodel or improve their […]

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