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Your Real Competition Isn’t Other Remodelers…

Your real competitor is the homeowner. Technical and management skills are essential to selling your remodeling business/service to customers but skills like effective communication are equally important.  If you help the homeowner understand remodeling, you’ll likely end up with a higher percentage of closed deals from those prospects.  “People buy emotionally and rationalize their decision …

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Why the Right to Cancel Period is So Important

The Federal Trade Commission’s “Cooling-Off Rule” gives buyers a right to cancel their purchase for a full refund until midnight of the third business day after the sale. Many states have passed their own laws to further expand consumer protection.  For example, Maryland recently changed their rule to extend the time frame to five business …

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Helping Your Customers Understand Their Renovation’s ROI

Many homeowners are looking to make home improvements in hopes of upping the resale value on their home. However, the projects that will give them the most return on their investment are not always the most glamorous.  Although updates to bathrooms and kitchens can increase buyer appeal, the ROI is low. According to the National …

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