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Homeowners are Planning for Q3 Remodeling Projects

Great news for the remodeling industry – the second quarter portion of the Home Improvement Research Institute study shows that 73% of homeowners are planning on one or more home improvement projects in the next 3 months. What you need to know: Exterior projects like landscaping, building a deck, painting, roof repair, etc. are the …

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Leverage Technology to Earn More Business

Internet and technology advancements have changed the dynamic of marketing for contractors.  Homeowners are more sophisticated and constantly researching products and services online.  While “word of mouth” advertising and “letting your work speak for itself” is still very important, it’s also becoming critical to leverage technology to take your business to the next level. Below …

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The Power of Promotional Financing Programs

Same-as-cash financing programs, deferred payment loans and other promotional financing plans can help attract new buyers and close sales. That’s why you see them advertised everywhere from the auto repair shop to the dentist to the “Big Box” retailer. Customers are used to having a financing option offered for large-ticket purchases, and home improvement projects …

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Help Your Customers Understand the Real Costs of Backyard Renovations

With summer quickly approaching, homeowners are starting to think about the projects that need to be done in their yard. People often associate the cost of landscaping with the cost of gardening which is why most homeowners are shocked to find out the actual cost of landscaping. According to professional landscape designer, Carson Arthur, the …

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Five Ways to Make Your Business More Profitable

The residential remodeling industry has become increasingly competitive because many customers are focused on saving money by finding low cost solutions. Subsequently, more and more low-priced competitors are entering the market. Focus on these five areas to help increase your business’s profitability: Reducing costs Contact vendors and suppliers annually to make sure you are getting …

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Understanding Credit – What The Finance Companies See

Your prospect has requested an estimate for a new roof, windows, siding and a water treatment system. The house is big, there’s a new Mercedes in the driveway and the customer is a manager at a large company. Score! But the customer’s home improvement financing request is denied by the finance company. What’s going on, …

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Homeowners are ready to remodel: Offer financing to close the sale

During the last recession, many American homeowners scrapped their ideas for home improvement projects as home prices dropped and access to consumer financing options was difficult.  According to the latest Bankrate Money Pulse survey (March 2016), home improvement spending is expected to rise in 2016 – 28% of U.S. homeowners will remodel or improve their …

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