Staying home means something different than it did less than a year ago, prior to the onset of the global pandemic. Canceled travel plans and time on the couch sparked innovations for home atmosphere re-creations. Vacations changed to staycations and staycations transitioned to home renovations. For home improvement contractors, this is a golden opportunity to tap into a new business niche, but it may not last forever.
Staycation renovations are focusing on areas that extend the outdoor living experience. Backyard pools, expanded porches and patios, decks with outdoor kitchens, even convertible balcony window installations are trending. None of these are an easy task for your average DIYer nor would they be completed within, say, a week’s vacation. These staycationers need you, and they’ll most likely also need your financing program!
Seize the staycation!
Home improvement dealers, if you’re not already doing this—it’s time to talk to your consumer base. Target homeowners who have children in school and most likely won’t be going on spring break. Or, reach out to millennial homeowners who typically travel to exotic lands but might be landlubbed this year. If you don’t have access to targeted lists, blanket your geographic area or your current customers with a promotion they can’t resist:
Yearning for the Ocean? Add a Pool Now, Pay for it Later!
Enhance your staycation with an outdoor kitchen.
No payments for 6 months!
Relax with an umbrella drink on your new
multilevel deck for less than $60/month!
Close that sale quickly with in-house financing
The pandemic won’t last forever and spring break season is right around the corner. Act now to ensure you can capture the sale and start the project while this renovation niche is still hot. With an in-house financing program, you’re in control of the sale from start to finish because you have competitive advantages including:
- Credit decisions in minutes with electronic app signing
- Unsecured installment and revolving financing up to $75,000
- Free reduced APR promotion for every customer
- Low-fee APR, buy-down and same-as-cash promotions. No-fee options also available.
- Terms up to 180 months and payment factors as low as 1.25%
- First and second looks with FICOs as low as 600 considered
If you’re a contractor without a financing program, it’s easy and free to enroll in Foundation Finance’s dealer network. You can be up and running in 48 hours and helping homeowner after homeowner achieve their staycation dreams. Click here to enroll or call 855-241-0024 to talk to a Foundation Finance dealer support specialist.