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Resources to Grow Your Business

Figuring Out Your Sales Funnel

Figuring Out Your Sales Funnel

The way new customers enter your business is often referred to as a sales funnel. Others call it a lead pipeline. Either way, it’s a way of describing the process of taking someone who barely knows who you are (top of the funnel) and turning them into an active customer (bottom of the funnel). Sales …

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customer service tips for roofing contractors

How Customer Service Impacts Sales in the Roofing Industry

The number of roofing businesses in the United States has grown an average of 1.8% each year from 2017 to 2022. With competition on the rise, how do you grow your roofing business? Your competitors likely have access to the same materials you do, but you control the quality of your customer service. Make sure …

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Drip email campaigns for home improvement business

Closing Sales with Email Campaigns

In an ideal world, each potential customer you meet would be ready to move forward with their sale right away. However, in the real world, customers will reach out for information weeks or even months before they’re ready to start their home improvement project. But, just because these people aren’t ready to work with you …

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