The Appeal of a Financing Promotion - Foundation FInance

The Appeal of a Financing Promotion

Have you used financing offers to grow your business? If not, you’re losing out on sales.

A financing promotion can not only close sales, but attract new customers, making them aware your business exists and giving them a taste of what you have to offer. Even someone who doesn’t make a purchase now may still be attracted enough by your promotion to return when they’re ready.

Promotions influence purchases

As emotional creatures, people are more inclined to finalize a purchase that’s coupled with a promotion. In a recent survey by RetailMeNot, two-thirds of consumers reported they have “made a purchase they weren’t originally planning to make solely based on finding a promotion.”

Financing is a powerful tool on its own, but when it’s marketed as a promotion you gain the opportunity to not only close the sale but upgrade an average purchase into a still-affordable premium package. Here are examples of simple, yet successful, promotional statements:

“Get your dream upgrade now and pay later with no payments for 90 days!”

 “Afford that new kitchen remodel with super low monthly payments!”

“Use our same-as-cash, no-interest financing on any home improvement project.”

Wrap the financing around a seasonal upgrade (new windows in fall, deck expansion in spring, a home office during the pandemic) or an overstock of materials and it’s harder for the consumer to resist being able to afford a renovation they’ve been “thinking of doing for a while!”

 

Financing drives customer decision making

It’s harder for a customer to say no to a project when the financing makes it an easy yes. Of course they want the higher quality countertop, the upgraded cabinetry or the Italian tile! Your financing makes this desire unexpectedly affordable, and the benefits make it a worry-free decision:

  • No home equity required
  • Interest rates are lower than credit cards
  • Approval processes are fast
  • Longer terms create low monthly payments
  • No prepayment penalties

 

Foundation Finance makes promotions easy

Being able to choose a financing program that best fits your business needs is important. Choose one that not only provides applicable promotions, but consistent dealer support focused on helping you build your bottom line.

  • Unsecured installment and revolving financing up to $75,000
  • First and second looks with FICOs as low as 600 considered
  • Credit decisions in minutes with electronic app signing
  • Free reduced APR promotion for every customer
  • Low-fee APR, buy-down and same-as-cash promotions. No-fee options also available.
  • Terms up to 180 months or payment factors as low as 1.25%

Is financing appealing? We think so! Run a financing promotion and find out for yourself. We’ll even help you set up the promotion with free customized marketing and our highly praised dealer support team.


 

P.O. Box 437
Schofield, WI 54476

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