Common Dealer Questions

Got Enrollment Questions? We’ve Got Answers!
Making the decision to enroll in a network where other home improvement dealers are successfully building their bottom lines should be an obvious choice. But when it comes to bringing in a financing program, we understand some dealers have a few more questions.
No. It’s FREE to join Foundation Finance Company’s dealer network. There are no monthly charges or volume requirements either. Plus, you’ll receive free training, free dealer support and free marketing materials.
We focus on providing what our dealer audience really needs:
- High approval rates: We approve up to 77% of deals other lenders decline.
- Expert, hands-on dealer training and customized support that is unmatched and always free.
- A very simple financing process from start to completion.
- An online dealer portal so you can help customers in the office or in the field.
It helps businesses grow their bottom lines. We’re strengthening the home improvement industry by keeping dealers in business with the power to finance customers who may otherwise walk away from projects because of pricing. And we have a Second Look program that gives hope to customers who are declined credit elsewhere.
Our tiered pricing promotions and hands-on dealer support. Dealers in our network continually rave about the personal assistance and qualified training we provide every dealer in our network.
Yes. Foundation Finance provides its dealer network with exclusive promotions that may offer advantages over other financing partners. Your sales conversion rates go up when you can rely on a finance partner with a variety of beneficial options. For example:
- We often run limited-time promotions that give customers and dealers extra benefits
- Our second look financing program is closing more sales for dealers when a customer’s financing is turned down somewhere else.
There’s a learning curve with any new endeavor! But our simple financing process has proven easy for dealers to grasp and our hands-on training and how-to YouTube videos make learning nearly effortless. We also provide a weekly live training webinar every Tuesday or dealers can schedule a customized training that fits their schedule.
Prequalification is a soft credit pull. It’s fast, easy and will not affect your customer’s credit score. Prequalification is only available in the LaunchPAD dealer portal. Upon receipt of the customer’s completed credit app and signed documents, a hard inquiry on the customer’s credit (that may affect the customer's credit score) will occur.
Foundation Finance provides first and second look financing. We can approve A-B-C-D credit scores because we don’t just look at the number on the credit report, we consider the FICO credit score plus the application factors (time on job, time at residence, income, debt ratio, equity in home).
Our tiered approval system helps you close more sales, even for buyers with some credit challenges.
Available credit amount gives you the opportunity to upsell or modify your project estimate without having to adjust your customer’s application.* You can generate documents up to this amount without credit reapproval. If your customer qualifies, you will see it on both the decision email and on the customer’s app in your dealer portal.
*Available credit amount refers to the total available amount of credit for which the applicant has been approved. This amount is only available through the earlier of the approval expiration date or the date of project completion. Not all customers will qualify. Terms and conditions apply.
It’s a simple process from approval to funding! You’ll get paid via ACH once the job is complete and verified.
It’s simple! Complete the brief online dealer application here. You can begin offering our financing program within 24 hours of approval. You’ll also receive a welcome kit and beneficial new dealer onboarding and training.
Enroll here: https://foundationfinance.com/dealer-application
Request program info: https://foundationfinance.com/request-ffc-program-info
Talk to a dealer representative: 855-241-0024
Email a dealer representative: [email protected]
Yes! We encourage you to follow our social channels and read our weekly blog for valuable news and updates.