Very few contractors begin their businesses through marketing. Most start in sales or in the trades and are therefore less familiar with the cost and value of marketing investments. Below are five common marketing misconceptions that need to be understood and discredited to have a successful business marketing plan. Exclusive leads are the best leads. […]
Selling Updated Bathrooms to Baby Boomers
There is a large portion of the population in need of accessible bathrooms but are hesitant to convert their existing homes to make bathing safer, easier, and more comfortable. Baby boomers are hesitant to accept an accessible bathroom design but also desire to age in place in their homes. Use these tips to help them […]
Household Home Improvement Spending
In 2018, the average total spending on home improvement was $9,081. This includes home improvement, maintenance, and emergencies. HomeAdvisor surveyed approximately 1,500 homeowners to determine spending habits, generational differences and motivations. Below you’ll find a summary of the report findings. Spending Habits Home improvement spending grew by 17% in 2018 according to HomeAdvisors 2019 State […]
Electronic Signing: The New Way of Doing Business
When closing a sale with a customer, making the experience as seamless as possible can be the difference between a successful sale and one that falls through. Using electronic loan documents can show your customer that you have respect for their time and that your company is technologically advanced. Here are some ways electronic signing […]
Be Prepared: Disaster Response Contracting
Hurricane season is upon us and natural disasters can happen at any time. After a disaster hits, contractors hurry to the site to be a part of the clean-up effort. For those without experience, it can be a chaotic process and an unstable business move. Be prepared for these unexpected natural disasters and set yourself […]
6 Things Your Client Needs to Know About Getting a Pool
Summer is coming in full force and people all over the country are looking for ways to cool off at home. Sprinklers and slip and slides do the trick for some but many homeowners want to add an inground pool to their home’s landscape. Having a pool installed can be very daunting project for homeowners. […]
Aging in Place is Driving the Home Improvement Market
Today, Baby Boomers are armed with record high amounts of home equity and a strong desire to stay in their homes as they continue to age. Researches state that as Boomers reach their 70’s and 80’s their investments in aging in place modifications will drastically increase. The all-time high home improvement spending of $424 billion […]
Become a Foundation Finance Dealer – FREE and EASY
Some contractors struggle to add in-home financing to their business model. Maybe they struggled with financing programs in the past or just haven’t found the right fit. Many finance companies only offer financing for prime customers or only work with large, well established companies and that can be a limiting factor for many home improvement […]
What Your Customers Should Splurge and Skimp on in a Kitchen Remodel
When your customer is building or remodeling their kitchen, there are several things you can urge them to consider to ensure they’re investing in the right areas. The kitchen is one of the most important and busiest rooms in the house. You’ll want to make sure your customer is positive about what they want to […]
Climate Extremes Increase Demand for Metal Roofing
The popularity for metal roofing is growing – especially in states that experience severe climates. All-season durability has become a must for areas that experience extreme conditions such as wildfires, hurricanes, and ice dams caused by polar vortex winter weather. Homeowners who are repairing as a result of a climate-related disaster have shown a serious […]
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