Experiencing the impact of COVID-19 as a business owner is like a slap in the face that never stops playing out. You didn’t see it coming, its impact is shocking, and its sting is reverberating. At some point recovery will happen. While we’re all waiting for that moving target to appear, the best advice for […]
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Living through an iconic pandemic throws curves at us at every turn. We’re either crazy busy or unfortunately bored. In either of those circumstances, setting aside essential time to learn or better your craft tends to fall to the bottom of the priority list. Cue the podcast. Podcasts are the new and cool way to […]
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Referrals are an invaluable, cost-effective (aka free) way to generate new business, especially in challenging economic times when standard advertising just isn’t the right platform. But asking for referrals is awkward as not everyone has the personality of a sales star. Now is not the time to skip the sales advantage a referral pipeline can […]
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“We may all be in the same storm, but we are not in the same boat.” The COVID-19 pandemic is pushing us through a time in our lives when our perceptions and needs are completely different. Fear and worry about your health and the health of your loved ones is a common denominator. And the […]
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New normal, new abnormal, crazy new world…whatever you call it, we’re all in it, trying to figure it out day by day. For some businesses, a crazy shift of consumer needs and fears has emerged from the unpredictable outcome of the COVID-19 pandemic. There’s an uncanny divergence between businesses that are struggling to survive and […]
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An economic crisis puts a screeching halt to sales in progress and a dim light on upcoming sales. It’s especially hard-hitting for the home improvement industry whose customers are sheltering in place and social distancing. Business owners are seeing their customer base struggle and their colleagues and staff get laid off or put on furlough. […]
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When the entire world has been turned on its heels from a global pandemic, the common denominator is a disruption in everyone’s normal. For businesses in the home improvement industry, this disruption can seem detrimental. Whether or not your business has been designated essential, your modus operandi has more than likely taken a hit. With […]
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The “new normal” of this pandemic environment is challenging everyone, from individuals to businesses and everything in between, up and down and all around. Daily media updates and pandemic details are mind-numbing. Unemployment is soaring and businesses are struggling to stay afloat. There is no longer a ‘business as usual’, but, amidst the chaos there […]
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With nearly half of small business owners doing “DIY Marketing”, a non-complicated marketing strategy is key to success. Fortunately, successful digital marketing isn’t about working harder, it’s about working smarter. Busy consumers are turning to convenient “Hey Alexa”, “Hey Google,” or “Hey Siri” methods to shop for just about anything, including home improvement services. If […]
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Spring is typically a home improvement high season for contractors. But this spring, it’s everything but typical as the coronavirus crisis continues to throw a monkey wrench into seasonal sales highs. Adapting to current conditions and taking advantage of the right tools to help keep your business moving forward as much as possible is essential. […]
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