Home Improvement Blog- Foundation Finance Company

Foundation Finance Blog

Looking for ways to grow your business? We’re here to help! Find business tips, home improvement updates, industry news and everything you need to know about home improvement financing here.

Business Tips

Grow your business with confidence with the tools, tips, and strategies catalogued here.


Everything you need to know to offer home improvement financing.

Home Improvement

Looking for customer-friendly ways to complete your next project? Look no further!

Industry News

Keep up with the latest industry news and technology.

3 Ways to Make Home Improvement More Affordable

April 2, 2024
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Surrendering savings or adding to credit card debt isn’t a choice many people would be excited about. However, there are options that you can offer to make home improvement projects more affordable.

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5 Topics to Engage Your Customers in Q2

March 22, 2024
Homeowner sitting at kitchen table and looking at laptop

Building and maintaining an active online presence is an important part of growing a home improvement business, but with a limited number of hours in a day, it isn’t always something you can pour a lot of time into. With that in mind, we’ve put together some topics that may interest your potential customers. Use […]

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3 Questions to Get More Customers

March 15, 2024
homeowners looking at tablet together

There is no shortage of ways to find new customers. Word of mouth, flyers, phone books are some options to connect with new customers. However, there are roughly 8.5 billion Google searches per day. That makes it clear: finding new customers largely comes down to your online presence. Building and maintaining this presence requires consistent […]

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Onboarding New Employees

March 8, 2024
Two people sitting at a desk and looking at a laptop

Many customers prefer the option to make low monthly payments, rather than paying for their home improvement projects in a lump sum. That makes teaching new employees about your financing options an important step to help them reach their full sales potential. Luckily, we have tools and resources that make it easy to get new […]

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Attending a Trade Show?

February 29, 2024
trade show tips

Trade shows offer a unique opportunity to discover new solutions to common problems and to mingle with other professionals in the home improvement industry. Some contractors and business owners make it a point to attend a conference or two each year while others have never taken advantage of the connections they could make. Whether you’re […]

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3 Ways to Offer Low Monthly Payments

February 23, 2024
offering financing

Many homeowners who can’t afford thousands of dollars up front for a home improvement project would have no problem if that cost was broken down into low monthly payments. That makes offering financing a great way to shorten the time between first contact with a customer and closing the sale. But how do you let […]

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Offering Financing Is Easy!

February 16, 2024
offer financing

Foundation Finance partners gain access to competitive rates and promotions that make closing sales easy. We offer financing approvals for customers with FICOs as low as 550 and a simple, secure online process. How It Works Start offering your customers financing through Foundation Finance by filling out our simple dealer application. Once approved, offering your customers […]

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Do Your Customers Know About Financing?

February 9, 2024
contractor offers financing

Due to the hefty price tags that are associated with renovations and repairs, some people start collecting estimates months before they are ready to start a home improvement project. This gives them time to add some funds to their savings account, wait for their tax return to hit their bank, or finally get that raise […]

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Overcoming Objections with Low Monthly Payments

February 2, 2024
happy contractor closing sale

Best case scenario for a project estimate: you show up, create an estimate, the customer is happy and signs on the dotted line. However, it’s not uncommon for an estimate to veer off course because of price, options, or time. Let’s discuss these objections below and go over some ways you can leverage your partnership […]

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Questions to Ask During a Sale

January 26, 2024
sales questions

When a homeowner reaches out to a contractor, they may not have a clear idea of what they want to achieve. They rely on your knowledge and experience to guide them. Asking a bit about who they are, what they want, and why they have decided to reach out to you can help you set […]

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Note: Use of the terms "Loan," "Lender" and "Borrower" is for ease of reference only. Financings are in the form of retail installment contracts ("RIC").

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