Foundation Finance Blog
Looking for ways to grow your business? We’re here to help! Find business tips, home improvement updates, industry news and everything you need to know about home improvement financing.
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More and more contractors are adding home improvement financing to their toolkit, and it’s easy to see why. It makes projects of any size easier for customers to say yes to, which means more closed sales for you. Whether you’re looking for your first financing partner or considering how additional financing partners can help you […]
Get More Out of Your Financing Partnership Ready to get more from your financing partnership? We’ve put together a collection of quick how-to guides covering the tools and strategies that help our dealer partners close more sales. Dive in and discover how easy it is to offer financing your customers will love. How to Prequalify […]
You already have a powerful financing program at your fingertips. Now it’s time to put it to work. Whether your customer wants to check their options up front or dive straight into an application, Foundation Finance gives you three simple ways to request financing. The best part? Our financing process is easy. How to Submit […]
As a home improvement contractor, you’ve probably watched a customer get excited about a project, then go silent after the consultation. That hesitation often isn’t about price. It’s decision fatigue, the mental overload that comes from facing too many choices at once, and it costs contractors sales every day. What Is Decision Fatigue? Decision fatigue […]
Here’s What That Means for Your Business. The key to growing your business isn’t just finding new customers – it’s closing the deals you already have. But here’s the challenge: even when homeowners want a project done, affordability concerns can stall the conversation. Let’s Break Down the Numbers. According to the Federal Reserve’s Survey of […]
Identify Leads That Need Nurturing to Start Closing More Sales! The average home improvement lead costs between $45 and $228.1 Once you get a lead, you have to reach out, follow up (possibly multiple times), answer questions and make project estimates. That’s a lot of time, energy and money spent chasing homeowners who may not […]
Customers and contractors don’t always see eye to eye on what matters most. For you, a job well done might be the ultimate goal, but your customer could be looking for something more. Pay attention to the questions they ask and the requests they make; these are clues to what’s really important to them. And […]
You’ve nailed your pitch. The homeowner is nodding along and then comes the dreaded “I need to think about it.” Sound familiar? You’re not alone. This is the #1 response that stalls a deal for many contractors. However, when a customer says they need to think about it, they might not be saying “no.” They’re […]
36% of Contractors Absorb the Cost of Rising Material Costs* How much thought do you put into your project estimates? Knowing how many hours, how much manpower and what materials you will need to complete a specific job isn’t enough to ensure the price you quote will create profit. Stop absorbing costs that should be […]
Preparing for Today’s Customers Credit scores are used by service providers ranging from landlords to financial institutions. Each of these companies is looking for some measure of a person’s financial reliability. However, today, credit scores in the United States are becoming more polarized. The average credit score is falling while the percentage of people with […]
