Home Improvement Blog- Foundation Finance Company

Foundation Finance Blog

Looking for ways to grow your business? We’re here to help! Find business tips, home improvement updates, industry news and everything you need to know about home improvement financing here.

Business Tips

Grow your business with confidence with the tools, tips, and strategies catalogued here.


Everything you need to know to offer home improvement financing.

Home Improvement

Looking for customer-friendly ways to complete your next project? Look no further!

Industry News

Keep up with the latest industry news and technology.

Free Email Marketing Templates

By Foundation Finance | February 3, 2023
home improvement financing email

Even in an era of email filters, email marketing can be an effective means of nurturing potential customers to create new business. Most consumers check their emails at least once a day, so if you’re not already communicating with your customers via email, now is the perfect time to begin. Here are some financing topics […]

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10 Tips to Increase Referrals and Repeat Customers

By Foundation Finance | January 27, 2023
referral customers

Direct mail, social media, Google Ads and other marketing efforts are excellent ways to find and nurture new customers. However, many contractors let the connection they have built with new customers fade once the job is done. Grow your business and close more sales with referrals and repeat customers with these simple tips. Lay the […]

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How to Close More Sales with Financing

By Foundation Finance | January 20, 2023
close more sales

Financing gives customers more buying power, affording them the ability to update their home with no compromises. That’s why promoting your financing options is just as important as promoting your other services and experience in your field. Many homeowners who could benefit from low monthly payments are not aware of financing options when they start […]

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How to Improve Your Online Reputation

By Foundation Finance | January 13, 2023
customer reviews

Having a good online reputation can make a big difference when a homeowner is choosing who to hire for their next project, but many contractors don’t find the time to ask for reviews. Unfortunately, this creates a missed opportunity for customers to share their positive experience and leaves no balance for the occasional dissatisfied customer […]

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Need Some Help? Find Training and Support Here!

By Foundation Finance | January 6, 2023
financing training

Offering your customers home improvement financing helps you close more sales, improve cash flow and reduce cost-related objections. Foundation Finance’s dealer portal, LaunchPAD, is easy to use, but we’re always glad to help. Find training and support options to get the most from your partnership below! Not a dealer yet? Enrolling is free and takes […]

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Why Bother with Business Goals?

By Foundation Finance | December 30, 2022
2023 business goals

Setting goals helps you measure your progress in the current year or quarter as well as compare that progress to other years or quarters. Goals also help establish accountability and set the direction you want your business to go. Types of Goals There are a lot of ways to create and measure what makes a […]

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Free Marketing Support

By Foundation Finance | December 20, 2022
Home Improvement Contractor using computer at job

Financing is easy when you partner with Foundation Finance, especially when you pair our great rates with our free marketing support. You can find a variety of pre-made marketing materials and scripts in the “Marketing Support” section of the “I’m A Dealer” tab above. Explore our offerings there or find additional links below! Customized Materials […]

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Simple Ways to Provide Exceptional Service

By Foundation Finance | December 16, 2022
Home Owner and sales rep shaking hands

Your competitors have access to similar products, materials and tools to what you use, so it’s important to differentiate yourself through the service you provide. Why Providing Quality Service Is Essential When your customers enjoy working with you, they are more likely to recommend your company to others. This leads to a stronger referral base […]

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5 Ways to Promote Your Business During the Holidays

By Foundation Finance | December 9, 2022
holiday home improvement marketing

Get a head start on your 2023 goals by doing some quick, easy marketing now. Here are some ideas to get you started. Send a holiday card. Create a list of past, present, and potential customers and send them a holiday greeting card. This is a friendly way to get their attention and maybe even […]

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Boost Your Winter Sales!

By Foundation Finance | December 2, 2022
Snowman waving with shovel and construction hard hat

Finding new customers in the winter months can be challenging, especially in the home improvement industry. Make sure your business meets or exceeds your goals for the colder season with these quick tips to boost your winter sales. Lead with Low Monthly Payments. Some customers get cold feet when they learn about the financial realities […]

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