What do you have planned for Thanksgiving? This Thursday, millions of people will gather for food, family, and football. But before you tuck in, remember to make a quick social media appearance. Posting a holiday message is a great way to humanize your brand and thank your customers for their patronage. Struggling to come up […]
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Keeping homeowners engaged while waiting on essential supplies isn’t always easy. Make sure you’re setting your projects up for success by taking these steps to ensure a positive experience for your customers. Set Clear Expectations Many builders and contractors are experiencing material shortages that delay their projects and push back completion dates. Make sure you’re […]
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Do you have leads who drop off the map during the holiday season? While some people want to get on your calendar as soon as possible, many push the large items on their to-do list into the new year. However, that doesn’t mean you should sit idly by and hope they remember to give you […]
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In a world where a homeowner can find dozens or hundreds of contractors who can do the work they need, you need something to set you apart. Whether it’s your skill, experience, personality, technology, or something else entirely, knowing why your business should be someone’s first choice can be the sturdy foundation you need to […]
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A good reputation can make a big difference when a homeowner is choosing who to hire for their next big job. Ensuring you have a positive online reputation means you can draw more customers to your business. One of the best ways to create a good impression is by having plenty of testimonials online. Check […]
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Having an in-house financing program as part of your sales toolbox is a tried-and-true method for many retail industries. Consumer financing programs like same-as-cash and low monthly payments are common in furniture and jewelry stores and widely popular in vehicle dealerships. So why are some home improvement contractors reluctant to offer financing? Let’s break down […]
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Fall is in full swing and winter’s not far behind. What’s your plan for ending the year strong? If you’re scratching your head wondering what exactly to do, don’t worry! We’ve got the perfect fall strategy to increase sales and add projects to your calendar. Capture a sale from your leads. Don’t let that sales […]
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Financing isn’t just a fancy word for customers to borrow money, it’s a program that gives customers hope, businesses strength and P&L statements a positive boost. When you’re in an industry that provides high ticket products, services and an abundance of options, you know that the customer’s pockets have to be lined with an abundance […]
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In a home improvement industry packed to the brim with competition, how do you set yourself apart and get noticed by future customers? The answer is simple: showcase your work. Take pictures, share videos, let the wow factor of your talents and expertise raise your business above the competition. Let’s be clear here…we’re talking about […]
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As summer winds down and the temps begin to cool, home improvements certainly aren’t following suit. In fact, the fall season is crunch time for homeowners trying to sneak in late season projects or looking for a pro to complete a yet-unfinished DIY project. This is the perfect time to build your sales pipeline and […]
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