Home Improvement Blog- Foundation Finance Company

A Second Look Could Close the Sale

By Foundation Finance | August 7, 2020

If you’re losing a sale because your customer’s home improvement financing was denied by a prime lender, a second look can give your business the opportunity to win the sale and gain a happy customer. Second look financing, also called discount financing, offers a chance at a credit approval for a potential customer declined elsewhere. […]

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Close the Sale with Same-As-Cash or Deferred Payment Plans

By Foundation Finance | July 31, 2020

Offering a promotion is a tried-and-true way to attract customers and close sales. For home improvement contractors, point of sale financing promotions are a competitive advantage, especially amidst ongoing COVID-19 worries. If you’re not already offering same-as-cash or deferred payment financing, you’re missing out on a big opportunity for growth. Why are these financing promotions so […]

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Remote Sales Success

By Foundation Finance | July 24, 2020

With the coronavirus steadily marching on, digital and remote sales tools are gaining greater appeal and, frankly, becoming a necessity. Keeping your employees and your customers safe and socially distanced has become a competitive component to growing your business. As the desire for point-of-sale financing increases along with a rising home remodeling trend, using digital […]

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Simple Ways to Build Your Referral Pipeline

By Foundation Finance | July 17, 2020

In a nutshell: just ask. Business relationships with customers have changed since the quarantine guidelines of the pandemic, but that doesn’t mean you should stop communicating with your largest referral resource. Whether you’ve completed a major renovation or a quick repair, asking for a referral when the work is done should be as automatic as […]

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Financing Advantages: The Upsell

By Foundation Finance | July 13, 2020

The consumer demand for home improvements has held strong during the pandemic. As homeowners spend more time at home, they’re realizing the positive advantage renovations can have on their stay-at-home lifestyles. Financing has become a critical component of the customer sales journey. It not only helps the consumer in tough economic times, it also helps […]

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Why You Should Offer Financing

By Foundation Finance | July 2, 2020

There are many reasons to include a financing option in your sales plan and they all benefit both you and your customer. A win win! Businesses can boost sales and increase average project sizes; customers can afford dream renovations with affordable payments. How much does it cost? That’s the number one question on the minds […]

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The Importance of Customer Emails

By Foundation Finance | June 29, 2020

Whether you’re a larger home improvement dealer or a smaller contractor, emails can relay more than a message, they can build relationships and your book of business. Email marketing has always been important…but it has quickly become the go-to tool to communicate fast and effectively with your customer base. If you’re not already communicating with […]

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From Welcome to Wow

By Foundation Finance | June 19, 2020

When you decide to become part of a dealer financing network, make sure you’re entering into a partnership with a strong support philosophy. Communication, guidance, training and continued interaction is a must for anyone learning a new process, especially one with the potential to increase your bottom line. Foundation Finance has a multistep approach to […]

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Be Socially Visible

By Foundation Finance | June 12, 2020

How do you connect with customers and prospects in a world where the new norm is social distancing? Handshakes are gone, in-person meetings are nonexistent, and facial expressions are covered with masks. Now more than ever businesses need to connect with their customers, but connection points have drastically transitioned to digital and it looks like […]

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Contractor Financing Is A Sales Asset

By Foundation Finance | June 8, 2020

In-home sales for the home improvement customer have become even more challenging amidst the continuing pandemic. Nonetheless, homeowners are reaching out to contractors for HVAC replacement, water treatment, energy efficiency, and home upgrade projects. Business owners need to be prepared at every moment to capture the sale. For contractors, that means being armed with all […]

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