Consumer financing programs like same-as-cash financing or low monthly payment financing are commonplace in the retail world. You see them advertised at furniture stores, jewelry stores … even doctor’s offices. Why? Because they help those businesses attract new customers and close sales. So why are some home improvement contractors reluctant to offer financing? Home improvement […]
The Best Advertising Tool You Should Be Using
While business cards are thought to be outdated by some, they are arguably one of the simplest, least expensive ways to share your contact info with everyone you meet. One thousand business cards cost $50 or less which means pennies per card. Complex graphic designs aren’t necessary, simple is best. Include multiple ways to get […]
7 Common Sense Tips for Closing More Sales
When new leads come into your company, it is important to treat each one with “big fish” potential. Making a good first impression is vital to setting yourself apart from the competition and being in a position to close the sale. Below are seven tips you can use to close more deals by offering impeccable […]
The #1 Exterior Replacement Project to Keep in Mind
Exterior replacement projects are one of the top home improvement projects for homeowners looking for a high return-on-investment because curb appeal and first impressions are essential to the estimate of the resale value. Why is vinyl siding replacement one of the most popular projects among homeowners since the mid-1990s? On-trend colors: Vinyl siding has many […]
Second Look Financing: Your Questions Answered
You already know that offering financing to your customers as a payment option for their home improvement project is critical. Many contractors already offer in-house financing or go through a big bank to offer financing for their good credit customers. But what about the approximately 50% of people in the United States who are “credit challenged?” They […]
5 Marketing Misconceptions in the Contracting Business
Very few contractors begin their businesses through marketing. Most start in sales or in the trades and are therefore less familiar with the cost and value of marketing investments. Below are five common marketing misconceptions that need to be understood and discredited to have a successful business marketing plan. Exclusive leads are the best leads. […]
Selling Updated Bathrooms to Baby Boomers
There is a large portion of the population in need of accessible bathrooms but are hesitant to convert their existing homes to make bathing safer, easier, and more comfortable. Baby boomers are hesitant to accept an accessible bathroom design but also desire to age in place in their homes. Use these tips to help them […]
Household Home Improvement Spending
In 2018, the average total spending on home improvement was $9,081. This includes home improvement, maintenance, and emergencies. HomeAdvisor surveyed approximately 1,500 homeowners to determine spending habits, generational differences and motivations. Below you’ll find a summary of the report findings. Spending Habits Home improvement spending grew by 17% in 2018 according to HomeAdvisors 2019 State […]
Electronic Signing: The New Way of Doing Business
When closing a sale with a customer, making the experience as seamless as possible can be the difference between a successful sale and one that falls through. Using electronic loan documents can show your customer that you have respect for their time and that your company is technologically advanced. Here are some ways electronic signing […]
Be Prepared: Disaster Response Contracting
Hurricane season is upon us and natural disasters can happen at any time. After a disaster hits, contractors hurry to the site to be a part of the clean-up effort. For those without experience, it can be a chaotic process and an unstable business move. Be prepared for these unexpected natural disasters and set yourself […]
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