Home Improvement Blog- Foundation Finance Company

Include Financing with Your Project Quotes

By Foundation Finance | June 10, 2021

We’ve heard from several home improvement contractors (many posting their woes on Twitter), who are spending a LOT of time writing project quotes but getting a low percentage of commitments in return. It’s frustrating to spend so much time upfront trying to capture the sale and, in the end, losing it. Is there a more […]

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Let Homeowners Dream Big!

By Foundation Finance | June 4, 2021

June 2021 was just declared “National Homeownership Month” by the president of the U.S. to “recognize the enduring value of homeownership and to recommit to helping more Americans realize that dream.” Further, in the official proclamation, the president states: “A home is more than four walls and a roof; it is a place where we […]

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It’s June – Are You Ready for Summer Sales?

By Foundation Finance | May 28, 2021

We’re halfway through 2021, yet it seems like January was just last week. With so much focus on coronavirus immunizations and the world opening back up, time seemed to skip by. There’s no time like the present to do a quick check-in to ensure you’re on track for the best home improvement sales season ever! […]

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Got Enrollment Questions? We’ve Got Answers!

By Foundation Finance | May 21, 2021

If you’re a home improvement contractor thinking about adding a financing program to your business but still mulling it over, this Q&A should clarify any indecision. With 8,000 dealers and growing who have already enrolled in our network, we’ve listened to a lot of valid questions about enrolling in a financing program and enrolling in […]

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Financing Is Your Sales Sweet Spot

By Foundation Finance | May 14, 2021

It happens in baseball…and it’s happening in the home improvement business, too. Hitting that sweet spot and making the home run. What’s the sweet spot in home improvement? Financing! Offering financing not only increases sales conversion, it increases average project size by 15%, notes a study by bigcommerce.com. Closing sales, bigger projects…those are home runs […]

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Online Reviews Can Increase Your Sales!

By Foundation Finance | May 7, 2021

As a home improvement business, have you focused at all on the customer reviews you receive (or don’t receive) online? Online reviews can literally bring a customer to your door or close an online sale. If you’re not building your customer reviews, you’re not building your business. Customers, clients and business partners can leave reviews […]

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Keeping Up with the Neighbors Is a Contractor’s Dream

By Foundation Finance | April 30, 2021

The urge to impress is an uncapped human trait…especially if you’re a homeowner in a competitive neighborhood. Holiday light displays aside, one in five homeowners admits to doing a home improvement project just to one-up the neighbors. And one in four homeowners added or refurbished a deck with the intent to impress someone. A recent […]

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Home Improvement Trends: Top Dealer Network Activity

By Foundation Finance | April 26, 2021

With more than 8,000 home improvement dealers in our nationwide network knocking out one upgrade after another, Foundation Finance has a pretty good read on popular home improvement activity. Interiors are getting valuable renovations and home exteriors are getting much wanted facelifts. Here’s what we’re seeing, in order of top activity, from dealers in our […]

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Customers Are Asking For Financing

By Foundation Finance | April 16, 2021

After a year of unprecedented time stuck at home, homeowners don’t want to wait any longer for a remodeling upgrade. They want now what they’ve been dreaming about for the past year. And the combination of impatience and a need for change is creating renewed opportunities for home improvement contractors. The best part of this […]

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The Sale Starts with the Search

By Foundation Finance | April 9, 2021

It’s spring! With the warmer temps, homeowners are bursting out of their front doors and embracing a new season of outdoor activity. That’s when they realize their deck didn’t fair well over the winter and the grill is falling apart. When their families start visiting again, there’s no room for all of them to fit […]

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