Foundation Finance - Home Improvement Financing
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Financing Is Your Sales Sweet Spot

It happens in baseball…and it’s happening in the home improvement business, too. Hitting that sweet spot and making the home run. What’s the sweet spot in home improvement? Financing! Offering financing not only increases sales conversion, it increases average project size by 15%, notes a study by Closing sales, bigger projects…those are home runs …

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Simferopol, Russia - May 25, 2014: Google+ social network of the Google company. Information of a social network, influences Google search results.

Online Reviews Can Increase Your Sales!

As a home improvement business, have you focused at all on the customer reviews you receive (or don’t receive) online? Online reviews can literally bring a customer to your door or close an online sale. If you’re not building your customer reviews, you’re not building your business. Customers, clients and business partners can leave reviews …

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Keeping Up with the Neighbors Is a Contractor’s Dream

The urge to impress is an uncapped human trait…especially if you’re a homeowner in a competitive neighborhood. Holiday light displays aside, one in five homeowners admits to doing a home improvement project just to one-up the neighbors. And one in four homeowners added or refurbished a deck with the intent to impress someone. A recent …

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