Home Improvement and Renovation Trends
Discover the latest trends and technology to keep your business on track with the current market.
Learn how the current market conditions and technology can impact your business. Whether you work in turf, water treatment systems, HVAC, roofing, or siding, these articles are designed to help you keep up with the fast-moving world of construction and home renovation. Explore all our blogs below or search one of these popular topics:
Finding Customers
Discover new lead generation techniques and sources to find more customers for your home improvement business.
Tips to Attract New Business
Businesses thrive on forward momentum, so take some time this spring to find new customers, expand your…
Set Your Business Apart
There’s no shortage of contractors in your field, so finding ways to set your business apart from…
Adjusting Your Sales Strategy Based on Homeowner Motivations
Why is your customer hiring you? Is something broken? Are they crossing an upgrade off their wish…
Customer Management
Learn how to nurture and support home improvement leads and customers once they enter your sales funnel.
Creating a Stronger Sales Pitch
How do homeowners find your business? Many likely find you online or through friends and family who…
10 Tips to Increase Referrals and Repeat Customers
Direct mail, social media, Google Ads and other marketing efforts are excellent ways to find and nurture…
Simple Ways to Provide Exceptional Service
Your competitors have access to similar products, materials and tools to what you use, so it’s important…
Tools & Tech
Find the latest tools and tech to help simplify and streamline your business processes.
How to Improve Your Google Business Profile
Many home improvement searches start with an internet search. Most of those searches happen on Google. As…
3 Google Analytics Features to Check Out
There are many wonderful business tools online. One of the best is Google Analytics. This free program…
Free Online Tools for Small Businesses
Small teams can accomplish big goals with the right tools. Whether you’re in roofing, landscaping, HVAC, windows…
Where to Find Extra Help During the Busy Season
Time is money and each of us only has 24 hours in a day. Therefore, when the…
Tips to Attract New Business
Businesses thrive on forward momentum, so take some time this spring to find new customers, expand your…
How to Showcase Your Work
Whether you’re in a specialized field such as window or roof installation, or work with a broader…
Community
Find timely tips on how to become an integral part of your community.
How to Improve Your Google Business Profile
Many home improvement searches start with an internet search. Most of those searches happen on Google. As…
Where to Find Extra Help During the Busy Season
Time is money and each of us only has 24 hours in a day. Therefore, when the…
Creating a Stronger Sales Pitch
How do homeowners find your business? Many likely find you online or through friends and family who…
Understanding Today’s Home Improvement Market
As mortgage rates rise and fall, material shortages come and go, and labor shifts between scarcity and abundance, the home improvement and renovation industry changes to keep up with market demands. Keeping track of market changes and predicting which way the home improvement industry will shift isn’t always easy, but Foundation Finance is here to help. Check back often to learn about innovations, news, and changes that could impact the way you complete home improvement projects.
You will also find news on the latest financing specials to help you land your next hard-to-close sale. Whether you own a small, family-owned contracting business or are one of many contractors working under the same brand, we’re here to help you find more home improvement customers and close more sales with important news and articles to help you build your contracting business.
Social Media
Find strategies to create a strong social media presence and reach more home improvement customers here.