Are you building an attractive brand for your company? A Reader’s Digest study found that consumers are more likely to spend more to support brands they trust.
Below are four strategies you can use to build a brand your prospective clients trust.
Have a defined mission and vision.
Creating a mission and vision statement that accurately portrays not only what your company believes in but where you want it to go in the future is necessary to communicate your brand to the public. Mission and vision statements aren’t private things, they should be on your marketing materials and if possible – displayed in your office.
Identify your brand’s unique selling proposition.
This is what defines your brand and sets it apart from your competitors. To create this, you’ll need to answer the questions: Who is your target market? How are you solving the customer’s problem? What benefits do you offer over your competition?
Know and use your audience’s preferred media outlets.
Compile a list of media resources in your area. Consider advertising on a local morning radio show or partner with other businesses to cross-post on social media channels.
Make it personal.
You don’t need to sell yourself to media outlets. Explain how you solve your customers problems and offer success stories.
Focusing on these key brand components will help prospective customers identify you in the market. Being consistent and persistent in all media channels will provide you with exposure and allow you to build trust in future clients.
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