Direct mail, social media, Google Ads and other marketing efforts are excellent ways to find and nurture new customers. However, many contractors let the connection they have built with new customers fade once the job is done. Grow your business and close more sales with referrals and repeat customers with these simple tips. Lay the …
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Having a good online reputation can make a big difference when a homeowner is choosing who to hire for their next project, but many contractors don’t find the time to ask for reviews. Unfortunately, this creates a missed opportunity for customers to share their positive experience and leaves no balance for the occasional dissatisfied customer …
Setting goals helps you measure your progress in the current year or quarter as well as compare that progress to other years or quarters. Goals also help establish accountability and set the direction you want your business to go. Types of Goals There are a lot of ways to create and measure what makes a …
Your competitors have access to similar products, materials and tools to what you use, so it’s important to differentiate yourself through the service you provide. Why Providing Quality Service Is Essential When your customers enjoy working with you, they are more likely to recommend your company to others. This leads to a stronger referral base …
Finding new customers in the winter months can be challenging, especially in the home improvement industry. Make sure your business meets or exceeds your goals for the colder season with these quick tips to boost your winter sales. Lead with Low Monthly Payments. Some customers get cold feet when they learn about the financial realities …
Small teams can accomplish big goals with the right tools. Whether you’re in roofing, landscaping, HVAC, windows or siding, you can use these free, easy-to-use tools to grow and streamline your business. Canva This program is helpful for creating social media images, flyers, presentations and more. It provides a decent selection of free templates …
Homeowners look for quality and value when choosing a contractor to work on their home. Financing can help you provide your customers with both. From new windows to landscaping, home improvement financing makes it easier for your customers to afford the renovations that they really want. Learn how offering low monthly payments can help you …
Creating strong business goals isn’t as easy as some think. Many people focus only on their financial goals, forgetting to set milestones for important factors that build towards financial success, like workplace safety, productivity, and employee and customer satisfaction. Setting and working towards goals for these aspects of your business can support your financial goals …
As the busy season starts to wind down, it’s a great time to analyze your year so far and start considering what you need to do to reach your 2022 goals. Whether you want to complete a certain number of projects or reach a certain profitability percentage, take some time to add these three tasks …
Creating a business profile on Google is one of the most important steps to ensure new customers can find your home improvement business. Learn what it is, how to claim a profile, and the necessary steps to keep your profile up to date here! What Is It? Creating your Google Business Profile activates a special …
Tech Spotlight: Google Business Profiles for Contractors Read More »
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