Many home improvement searches start with an internet search. Most of those searches happen on Google. As the world’s leading search engine, Google can be a key business driver, making it easier for homeowner to find and connect with your business. Make sure you’re showing up for customers in your area by setting up and …
Time is money and each of us only has 24 hours in a day. Therefore, when the spring home improvement rush hits and you find yourself wishing for more time to get everything done, hiring some extra help is often your best bet. Luckily, there are options to find help for the work you need …
Businesses thrive on forward momentum, so take some time this spring to find new customers, expand your reach with advertising and ensure you have the right processes in place to close sales effectively. Find New Customers. Create a network within your community to ensure a steady stream of new customers for your business. Try out …
Spring can be a hectic time for those in the home improvement industry. Finding time to close sales, do jobs and make time for yourself and your family can be tough. However, you can get more from your day by making the most of your time with these simple productivity tips. Focus. It’s not always …
There are many wonderful business tools online. One of the best is Google Analytics. This free program tracks and reports what happens on your website, allowing business owners to see what pages people are viewing, what they are clicking, how visitors are finding the website and more. One of the greatest strengths and weaknesses of …
There’s no shortage of contractors in your field, so finding ways to set your business apart from the competition is an important part of your long-term success strategy. Some companies rely on their long years of experience while others focus on a specific niche in the market to hone in on a specific customer base. …
Why is your customer hiring you? Is something broken? Are they crossing an upgrade off their wish list? The reason why a homeowner is getting work done is often just as important as what the project actually is. Check out these tips to adjust your sales strategy to match the homeowner’s motivations. Repair When something …
Adjusting Your Sales Strategy Based on Homeowner Motivations Read More »
How do homeowners find your business? Many likely find you online or through friends and family who have worked with you in the past. Wherever they come from, getting in touch with them is just the first step to closing their sale. Once they reach out, you have to close the deal. Make sure your …
Whether you’re in a specialized field such as window or roof installation, or work with a broader range of home improvement projects, showcasing your work can help attract and close new business. Show off your best work by creating a portfolio of images and descriptions of the work you’ve done. Here are some tips to …
Direct mail, social media, Google Ads and other marketing efforts are excellent ways to find and nurture new customers. However, many contractors let the connection they have built with new customers fade once the job is done. Grow your business and close more sales with referrals and repeat customers with these simple tips. Lay the …
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