Try this experiment: for the next 30 days, tell every customer you offer monthly payment options. That’s it. Don’t be surprised if you close more deals, book bigger projects and hear fewer “let me think about it” responses by the end of the month. For most home improvement contractors, price is the #1 reason deals […]
The 30-Day Sales Experiment Every Contractor Should Try Read More »
The estimate is on the table. Your customer trusts your expertise. And then comes the question: “So…how does the payment part work?” That question isn’t a red flag. It’s a buying signal. Customers who ask about financing want to move forward. They just need to understand their payment options. The problem? Many contractors don’t have
5 Questions Customers Ask About Financing Read More »
Get More Out of Your Financing Partnership Ready to get more from your financing partnership? We’ve put together a collection of quick how-to guides covering the tools and strategies that help our dealer partners close more sales. Dive in and discover how easy it is to offer financing your customers will love. How to Prequalify
How-To Guides for Foundation Finance Dealers Read More »
As a home improvement contractor, you’ve probably watched a customer get excited about a project, then go silent after the consultation. That hesitation often isn’t about price. It’s decision fatigue, the mental overload that comes from facing too many choices at once, and it costs contractors sales every day. What Is Decision Fatigue? Decision fatigue
Decision Fatigue: How Too Many Options Lose the Sale Read More »
Identify Leads That Need Nurturing to Start Closing More Sales! The average home improvement lead costs between $45 and $228.1 Once you get a lead, you have to reach out, follow up (possibly multiple times), answer questions and make project estimates. That’s a lot of time, energy and money spent chasing homeowners who may not
Unclosed Leads Cost More Than Just Time. Read More »
Customers and contractors don’t always see eye to eye on what matters most. For you, a job well done might be the ultimate goal, but your customer could be looking for something more. Pay attention to the questions they ask and the requests they make; these are clues to what’s really important to them. And
What Homeowners Want from You Read More »
You’ve nailed your pitch. The homeowner is nodding along and then comes the dreaded “I need to think about it.” Sound familiar? You’re not alone. This is the #1 response that stalls a deal for many contractors. However, when a customer says they need to think about it, they might not be saying “no.” They’re
What “I Need to Think About It” Really Means Read More »
36% of Contractors Absorb the Cost of Rising Material Costs* How much thought do you put into your project estimates? Knowing how many hours, how much manpower and what materials you will need to complete a specific job isn’t enough to ensure the price you quote will create profit. Stop absorbing costs that should be
Do You Have Good Margins? Read More »
What You Need to Know to Get Started People don’t stop wanting to upgrade their home or needing to make repairs when the economy becomes unstable. They simply look for new ways to cover their expenses that don’t drain large chunks of their savings at a time. Financing options can help budget-conscious customers say “yes”
A Guide to Offering Payment Plans Read More »
How to Grow without Lowering Prices Do your customers already have a budget in mind or are they shopping around to learn how much their home improvement project might cost? Either way, contractors often fall into the trap of lowering their project estimate to win the sale. While offering a discount now and then won’t
Don’t Cut Your Costs – Offer a Monthly Payment Option! Read More »
For dealer use only. Not a consumer advertisement. All credit products are subject to credit approval. Rates, terms, conditions, and promotional programs may vary by dealer and are subject to change without notice.
Note: Use of the terms "Loan," "Lender" and "Borrower" is for ease of reference only. Financings are in the form of retail installment contracts ("RIC").
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