While marketing has evolved over the years, there are some tried and true tactics that make an impression for your brand. Making the first impression of your brand a positive one for potential clients can be critical to converting an interested party to a client.
These twelve tips can give you a head start on making your brand well known to your audience.
Contractor Marketing Tips
- Embrace Evolution. Has your business changed names or product offerings? Do your best to keep your message aligned so your clients don鈥檛 get confused.
- Keep it Simple. Align your brand name with your website URL and social media profiles as best you can.
- Celebrate Yourself. Make sure your audience knows when you are celebrating! Ask permission to place anniversary signs in client鈥檚 lawns, which can lead to more sales.
- Go Big or Go Home. Billboards may seem antiquated but they can lead to big exposure for your brand. Depending on your region, rentals can be reasonably priced.
- Hit the Road. Consider placing ads on the side of company vehicles of past projects. Showing your work can be some of your best material!
- Show on the Go. Showrooms can be a useful tool to show clients the potential of their project but they can also be expensive. Consider transitioning to a mobile showroom. Being able to take examples of work, products and other options to clients can help you close the sale.
- Crack the Code. QR codes can be a great tool. Place them on signs, trucks, print advertising and anything else you can think of.
- Think Outside the Box. One company in Florida decorates their jobsite dumpsters to blend in with the neighborhood and not be so intrusive as a way to catch the eye of community members who pass by.
- On the Air. Radio is still a viable option for company advertising. Focus on the best qualities of your company and give listeners an easy way to contact you.
- Star Power. Visibility on television can give you credibility as an expert. Reach out to the manufacturers of the products you work with and request that they sponsor your commercial to reduce the cost of airtime.
- Stay Relevant. Keep your advertisements relatable to current events and times of the year. This keeps your brand in the public eye and prevents your company from looking outdated.
- Partner Up. Launch a campaign with a non-competing industry by doing a giveaway or cross promotional ads.
