Your customers want value for their bucks, which means balancing the features and upgrades they want with the constraints of their budget. Luckily, financing offers homeowners the opportunity to make low monthly payments instead of one bulk payment, which makes it easier to choose the options they really want instead of settling for less expensive options.
Help your next customer get what they really want with these tips to upsell with home improvement financing.
Estimate the cost.
Cost is one of the primary factors customers consider when choosing the scope of their projects, so show the potential benefits of financing early on in the sale process. The LaunchPAD payment estimator allows you to figure out how low your customer’s project could be on a monthly basis. Once you run the numbers, show your customers the difference between choosing a lump sum for a basic project vs one where they get the premium options as well as what those costs look like in the payment estimator.
If your customer is concerned about their credit-worthiness or just wants to limit the impact on their credit score, offer to prequalify them. It’s fast, easy and the soft pull will not affect your customer’s credit score.*
Increase the savings.
Financing is already an affordable way to get the funds customers need for their home improvement projects, but you can make it even more affordable by pairing our competitive interest rates with special promotions. Offer your customer a “12 months same-as-cash” or “no payments for 90 days” promotion to make the additional cost of an upgrade feel doable.
Looking for a financing partner? With Foundation Finance, your customer doesn’t need to drain their savings or take out a complicated home equity loan. We offer a wide range of tools and programs to help both you and your customers.
Contact us today to learn more about our offerings. 1-855-241-0024, [email protected].
*Upon our receipt of the customer’s completed credit application and signed financing documents a hard inquiry on the customer’s credit (that may affect the customer’s credit score) will occur.