Offering financing can be the difference between a signed contract and a lost opportunity. But a promo isn’t a one size fits all solution. The key is choosing the one that helps your customer say “yes” while keeping your business profitable. Here are a few tips to help you find the right fit. Know Your
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You already know financing helps close deals. The question is how to make it a seamless part of every customer conversation. Here are a few simple tips and ready-to-use responses to help you do just that. Bring It Up Every Time Don’t wait for your customer to ask about financing. Many homeowners won’t bring it
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Offering financing isn’t a sales tactic. It’s a service. Your customers want options, and you can deliver. Here are five scripts to help you bring it up with confidence. Script 1: The Casual Mention When to Use It: During a project estimate. “Just so you know, we offer affordable monthly payment options. Want me to
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Try this experiment: for the next 30 days, tell every customer you offer monthly payment options. That’s it. Don’t be surprised if you close more deals, book bigger projects and hear fewer “let me think about it” responses by the end of the month. For most home improvement contractors, price is the #1 reason deals
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The estimate is on the table. Your customer trusts your expertise. And then comes the question: “So…how does the payment part work?” That question isn’t a red flag. It’s a buying signal. Customers who ask about financing want to move forward. They just need to understand their payment options. The problem? Many contractors don’t have
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Get More Out of Your Financing Partnership Ready to get more from your financing partnership? We’ve put together a collection of quick how-to guides covering the tools and strategies that help our dealer partners close more sales. Dive in and discover how easy it is to offer financing your customers will love. How to Prequalify
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You already have a powerful financing program at your fingertips. Now it’s time to put it to work. Whether your customer wants to check their options up front or dive straight into an application, Foundation Finance gives you three simple ways to request financing. The best part? Our financing process is easy. How to Submit
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Here’s What That Means for Your Business. The key to growing your business isn’t just finding new customers – it’s closing the deals you already have. But here’s the challenge: even when homeowners want a project done, affordability concerns can stall the conversation. Let’s Break Down the Numbers. According to the Federal Reserve’s Survey of
The Average Homeowner Has $8,000 in Savings. Read More »
Customers and contractors don’t always see eye to eye on what matters most. For you, a job well done might be the ultimate goal, but your customer could be looking for something more. Pay attention to the questions they ask and the requests they make; these are clues to what’s really important to them. And
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You’ve nailed your pitch. The homeowner is nodding along and then comes the dreaded “I need to think about it.” Sound familiar? You’re not alone. This is the #1 response that stalls a deal for many contractors. However, when a customer says they need to think about it, they might not be saying “no.” They’re
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For dealer use only. Not a consumer advertisement. All credit products are subject to credit approval. Rates, terms, conditions, and promotional programs may vary by dealer and are subject to change without notice.
Note: Use of the terms "Loan," "Lender" and "Borrower" is for ease of reference only. Financings are in the form of retail installment contracts ("RIC").
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