How to Grow without Lowering Prices Do your customers already have a budget in mind or are they shopping around to learn how much their home improvement project might cost? Either way, contractors often fall into the trap of lowering their project estimate to win the sale. While offering a discount now and then won’t […]
Don’t Cut Your Costs – Offer a Monthly Payment Option! Read More »
Are you considering offering financing for the first time or looking for ways to cover more of your customers? Learn what to look for when choosing your partner! Cost and Funding Each finance company operates a bit differently. Learn about any fees, discounts and who will receive the financing payout before you partner with a
What to Look for in a Financing Partner Read More »
How Does Financing Close Sales? Affordability is one of the biggest hurdles homeowners must overcome when considering updating or renovating their home. However, you can make projects more accessible by offering customers home improvement financing. Low interest rates and attractive promos can shorten the time customers spend saving for their next project and lower the
I Just Became a Financing Dealer. Now What? Read More »
You don’t have to be an expert to profit from financing. Take advantage of just a few simple tips to close more sales and simplify the financing process. Tip 1 – Know Your Program. Understand what your financing partners can do for you and your customers. Some questions that can help you save time and
4 Tips to Profit with Financing Read More »
This year, we are celebrating 14 years of Foundation Finance! How It Started In 2012, four friends gathered around a kitchen table. The goal: to create a simpler, more user-friendly financing program. We considered several different names for this new venture before landing on Foundation Finance. We launched our company in February of 2012 and
Celebrate 14 Years of Financing with FFC Read More »
Offering financing to customers can increase customer loyalty, project size and sales overall. But are there best practices on how to successfully offer it to your customers? Of course there are! Whether you’ve just enrolled in a financing program or want to get more from a program you already use, the following tips can help you
How to Offer Financing that Closes Sales Read More »
Are you using today’s technology to your advantage? Tools like AI, CRMs and customer financing can increase your productivity without monopolizing your time. Find 5 tools to help you automate and streamline your sales process here. 1 – Find New Customers with Lead Capture Forms Lead capture forms can collect the name, email address, phone
5 Tools to Automate and Streamline Your Sales Process Read More »
Offering financing is easy and can lead to more closed sales, improved cash flow and higher customer satisfaction. But, as with many great opportunities, it can be daunting if you don’t know what to expect. Discover how easy it can be to close more sales when you offer monthly payments through Foundation Finance. Take a
A Walk Through the Financing Process Read More »
A tool is only helpful if you know how to use it. Foundation Finance’s tools are simple and intuitive, but a bit of guidance can ensure you get the most from your partnership. Our training and support options include our dedicated dealer services team, live webinars and the LaunchPAD Learning Hub. What Is the Learning
How to Use the Learning Hub Read More »
A custom financing app link, also called your credit app link, gives your customers the option to fill out and submit their own prequalification application for home improvement financing. This frees up your time, protects your customer’s privacy, and simplifies the process. If you aren’t already a Foundation Finance dealer, joining is free and takes
How to Use Your Financing Application Link Read More »
For dealer use only. Not a consumer advertisement. All credit products are subject to credit approval. Rates, terms, conditions, and promotional programs may vary by dealer and are subject to change without notice.
Note: Use of the terms "Loan," "Lender" and "Borrower" is for ease of reference only. Financings are in the form of retail installment contracts ("RIC").
California Consumer Privacy Act (CCPA) · Privacy Notice · NMLS #916914 - NMLS Consumer Access · CA DFPI License #: 11386-99 ·
© 2026 · Foundation Finance Company. All rights reserved. · Website by RVT Solutions
