Many homeowners who can鈥檛 afford thousands of dollars up front for a home improvement project would have no problem if that cost was broken down into low monthly payments. That makes offering financing a great way to shorten the time between first contact with a customer and closing the sale. But how do you let your customers know that financing their project is an option?
1. Talk About It.
Be direct and let every potential customer know that you offer financing. During the project estimate, mention what the project costs and that you can prequalify them for financing. The soft credit pull is quick, easy and won鈥檛 affect their credit score.* You can also add your custom app link to your website to make it easy for customers to apply for financing.
2. Free Marketing.
Keep your financing options top of mind with some of our free marketing materials. We have brochures, flyers, postcards, window clings, rate sheets, social media templates and more聽available here. Order, customize or print these materials to display around your office, include in presentations, etc.
3. Advertising
Letting your customers know how your business is different from your competitors is a great way to attract new business. Let customers know about your low monthly payment options, customer prequalification, special promotions you offer, and other financing advantages in your advertising.
Looking for Training?
Offering financing is easy, but if you need a refresher course or tips, stop by one of our live training webinars, check out our YouTube library, or give us a call!
Interested in other ways Foundation Finance can help you close your next sale? Contact us for more info:聽1-855-241-0024, [email protected].
You can build on us. Enroll in the Foundation Finance dealer network today.
*Upon our receipt of the customer鈥檚 completed credit application and signed financing documents a hard inquiry on the customer鈥檚 credit (that may affect the customer鈥檚 credit score) will occur.
