Building and maintaining an active online presence is an important part of growing a home improvement business, but with a limited number of hours in a day, it isn’t always something you can pour a lot of time into. With that in mind, we’ve put together some topics that may interest your potential customers. Use this list to make coming up with engaging social media, website and blog content to attract new business a bit faster.
F.A.Q.s
Most contractors find out pretty quickly what kind of questions your customers need answers to before they begin a project. Consider using some of your most frequently asked questions as content options. As these questions are frequently asked, you know they will resonate well with your customer base. Plus, online content based around F.A.Q.s may help boost your search rankings as you provide answers for questions customers are searching online.
Content Ideas
Past Projects
Show off your past work! Help potential customers imagine what’s possible for their own home by sharing examples of what you’ve helped other homeowners achieve. If you don’t already have photos of your work, now’s the time to start collecting them.
Content Ideas
Holidays
Basing some content around the holidays is a fun and engaging way to connect with people. People across the country enjoy holidays ranging from Christmas, Mother’s Day, Father’s Day, New Year and a host of lesser-known holidays and events, such as World Juggling Day and National Pizza Party Day.
Content Ideas
Behind the Scenes
Humanize your brand by sharing an inside look at what’s happening in your office.
Content Ideas
Financing Options
Let your audience know how affordable their next project could be by telling them about your financing options. If you partner with Foundation Finance, you have access to financing for customers with FICOs as low as 550 as well as great rates and promo options.
Content Ideas
Interested in other ways Foundation Finance can help you close your next sale?
Contact us for more info: 1-855-241-0024 or [email protected].
*Upon our receipt of the customer’s completed credit application and signed financing documents a hard inquiry on the customer’s credit (that may affect the customer’s credit score) will occur.
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