Fuel Your Upsells with In-House Financing - Foundation Finance

Fuel Your Upsells with In-House Financing

As a home improvement dealer with or without a sales team, you know that sales savviness, sales strategy and closing a sale are crucial characteristics of growing your business. But not every contractor out in the field considers himself a ‘salesperson’ or is comfortable with upselling a project.

The right tools make all the difference. What if you had a tool that made sales closings not only easier, but better for the customer? You’d want that tool in your toolbox at all times, right? In fact, sending anyone out to do a job correctly without the right tools not only lowers productivity, it damages your business’ success rate.

The Right Sales Tool Is…Financing!

Affordability is a powerful influencer. You’re in the customer’s home, you’ve provided the pricing for their dream project, there’s a long, silent pause…the next step isn’t in the customer’s hands, it’s still in yours! Shift the focus to your convenient in-house financing options to calm your customer’s fears about affordability.

A customer is more likely to commit to a project when they realize they don’t need to drain their savings account or take out a complicated home equity loan. The project cost, large or small, can be rolled into manageable monthly payments–which makes that new kitchen renovation, HVAC unit or window replacement purchase decision an easy one.

Project upgrades also come easier. Paying a bit more for quality enhancements and higher energy efficiency benefits upfront that save money long term feels worthwhile when it only adds a few extra dollars to the monthly payment. Financing brings out the best outcomes for you and your customer.

Your Finance Partner

Bringing financing under your own roof distinguishes you from the competition, places more control in your hands, and gives you an effective tool to help your customers get what they need. Choose a finance partner who will be with you every step of the process and has the same goals and objectives as you–to build your company’s bottom line. Foundation Finance provides:

  1. Terms up to 180 months creating low monthly payments for customers
  2. More customer approvals – FICOs as low as 575 considered
  3. Electronic paperwork you can complete and sign from anywhere
  4. Responsive dealer support, free training and free marketing materials
  5. Reduced APR and SAC promotions offered at little to no cost to you
  6. Quick dealer funding turnaround, taking the stress off your budget.

End the struggle to close more sales. Pack your sales toolboxes with in-house financing and watch your business grow.


Foundation Finance can help you close more sales. Leverage the power of competitive and convenient financing–every time you call on a customer! Contact us today for more info: 1-855-241-0024, [email protected].

Note: Use of the terms "Loan," "Lender" and "Borrower" is for ease of reference only. Financings are in the form of retail installment contracts ("RIC").

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