Foundation Finance, Author at Foundation Finance Company

Foundation Finance

Take a Mental Break

“We may all be in the same storm, but we are not in the same boat.” The COVID-19 pandemic is pushing us through a time in our lives when our perceptions and needs are completely different. Fear and worry about your health and the health of your loved ones is a common denominator. And the …

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Resources for Small Businesses Surviving the ‘New Normal’

New normal, new abnormal, crazy new world…whatever you call it, we’re all in it, trying to figure it out day by day. For some businesses, a crazy shift of consumer needs and fears has emerged from the unpredictable outcome of the COVID-19 pandemic. There’s an uncanny divergence between businesses that are struggling to survive and …

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Reach New Customers with These “DIY” Digital Marketing Tips

With nearly half of small business owners doing “DIY Marketing”, a non-complicated marketing strategy is key to success. Fortunately, successful digital marketing isn’t about working harder, it’s about working smarter. Busy consumers are turning to convenient “Hey Alexa”, “Hey Google,” or “Hey Siri” methods to shop for just about anything, including home improvement services. If …

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Social Distancing & Sales: Foundation Finance Has the Right Tools

Spring is typically a home improvement high season for contractors. But this spring, it’s everything but typical as the coronavirus crisis continues to throw a monkey wrench into seasonal sales highs. Adapting to current conditions and taking advantage of the right tools to help keep your business moving forward as much as possible is essential. …

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