Market revenue in home improvement is expected to grow to approximately $1.12 Billion by 2025, according to a 2019 Global Market Insights, Inc. report. HVAC replacement, water treatment, energy efficiency advancements and home upgrade projects are strong drivers prompting consumers to connect with home improvement contractors. How much of that billion dollar market revenue will […]
How to “Catch” Customers on Your Website
The internet, much like a spider web, catches and attracts customers to sites. The goal of a website for business owners is to rank on page one of Google and then to use your website to generate leads. Over the years, the internet has made it much more competitive for many industries. Here are a […]
Missing the Sale Doesn’t Mean Losing the Sale
Not every sale will go your way and good sales people understand this. Sales is a game of numbers and the best thing you can do is work towards lowering your sales to leads ratio. Missed sales aren’t always lost causes, though. There are a few things you can do to follow up on the […]
Demand for Home Improvement Projects Surges
As demand for home improvement projects surges in 2019, contractors are able to be more selective about the jobs they take on. Most businesses would love the increase the amount of work they are able to accommodate but struggle to find talent to add to their team. Skilled labor – especially young talent, is difficult […]
The Advantage of In-House Financing
You’ve convinced the customer of the value of your products and service in your in-home sales presentation. Now how do you get paid? Your customer can’t pay cash and rather than waiting for your them to apply for a home equity loan or a mortgage refinance, offering a simple, flexible home improvement financing option can […]
Manage Your Online Reputation
Reputation is one of the most important, if not the most important, assets to a business. Providing exceptional work and service isn’t enough. In the online world today, it’s easy for a dissatisfied customer to leave a bad review which can negatively impact your reputation. Here are a few tips on how to properly manage […]
10 Rules for Successful Home Improvement Sales
Sales can be one of the most frustrating part of home improvement. There are many variables that go in to closing a deal and they are always changing. Below are some solid rules to live by when approaching your sales strategy. It is a numbers game. Some customers will buy; some will not. Try not […]
The Truth About FICO Scores
FICO score is an important number, as it can determine whether or not your customer qualifies for certain credit cards or gets favorable rates on a mortgage or car loan. However, research shows that a significant amount of people either don’t understand how FICO credit scoring works or are overconfident about their knowledge of it. […]
Financing Makes It Easy For Your Buyers to Say Yes
Consumer financing programs like same-as-cash financing or low monthly payment financing are commonplace in the retail world. You see them advertised at furniture stores, jewelry stores … even doctor’s offices. Why? Because they help those businesses attract new customers and close sales. So why are some home improvement contractors reluctant to offer financing? Home improvement […]
The Best Advertising Tool You Should Be Using
While business cards are thought to be outdated by some, they are arguably one of the simplest, least expensive ways to share your contact info with everyone you meet. One thousand business cards cost $50 or less which means pennies per card. Complex graphic designs aren’t necessary, simple is best. Include multiple ways to get […]
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