Thousands of Baby Boomers are turning 65 every day. More than ever, this demographic needs help to transform their home to transition from a family dwelling to somewhere they can age in place and safely enjoy it for as long as possible.
Many remodelers neglect the potential in this market and group them in with the majority of other homeowners. Making this mistake could cost you sales and referrals in the future.
Below are some tips on how to make this market your specialty.
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Educate yourself.
Take certification courses and read reference material to be sure you know homeowner’s needs and the solutions to them. Being a subject matter expert will help you stand out.
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View your client meeting as a consult, not a sales call.
The adult children of your client will likely be a large influence in the decision-making process. Win them over with trust and credibility rather than a hard sales pitch.
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Be ready to work at a moments notice.
Many of your customers will be contacting you due to an incident rather than for preventative matters. Being able to respond quickly to their needs in offering a solution to the issue can win you the job over someone who needs more time to react.
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Be conscious with your marketing.
Don’t be discouraged when marketing to the Baby Boomer demographic. There are many resources to target for this specific age group. Seek out age-specific publications and even medical professionals that routinely work with this market to partner with.
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Make your business a one stop shop.
Position yourself as the go-to for aging-in-place by offering products that service the entire home. Most homeowners will need assistance in more than one area and will look to you for solutions to accessibility issues.
Take steps to position your business as the one to trust with transforming homes into aging-in-place paradises. Many of your potential clients may feel financial pressure when installing the necessary items to keep them safe at home. Be prepared to offer them low monthly payments with financing instead of incurring the expense up front. To learn more about how Foundation Finance can help get your customers financing for a project, please call us at 855-241-0024 ext. 5012 or email [email protected].
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