It won’t be long until summer starts to wind down and the demand for home improvement projects starts to slow. Keep your summer success going year-round and build a steady stream of new customers with these simple sales tips.
Reach out to past customers.
Whether you reach out over a call or by sending a text or email, getting top of mind with past customers is a great way to drum up repeat business and earn referrals.
Connect with cold leads.
Homeowners often reach out for project estimates months before they’re ready to start a project. Reach out to people who never completed their project to see if they’re ready to move forward. Offering a special promo on financing may help you seal the deal.
Get social.
Social media is a gathering place like none other. Share some posts or create some ads reminding your audience about what you can do for them. Showcasing project before and after images may be especially persuasive for customers who are on the fence about launching their project.
Example: “There’s still time to upgrade your [kitchen] into the space of your dreams before the end of the year! [XYZ company] can provide the work AND the competitive financing. Get your dream [kitchen] on our project calendar with little or no money upfront. Call us today!”
Check your online presence.
Reputation is everything in a competitive market like home improvement. Make sure your online (an in-person) reputation is pristine. Respond to and request online reviews on popular sites like BBB.org and Google Reviews to ensure prospective customers know what to expect when they work with you.
Don’t forget about customer service.
Leaving leads on hold, taking hours or days to respond to messages, requiring customers to navigate a long and complicated phone directory and other communication issues can cost you sales. Make sure you and your business are easy to reach so customers don’t feel forced to look for alternative options.
Offer financing.
Move up project timelines by letting your customers and leads know they don’t need to spend thousands of dollars up front for their next project. Include financing posters and window clings in your office and feature various specials on your website. Social media and email are also great ways to let customers know about your offerings.
Not already a financing dealer? Foundation Finance offers contractors free enrollment. Apply today to gain access to free tools such as customer prequalification and the payment estimator or click here to learn more.
Contact us for more info: 1-855-241-0024, [email protected].
