Every modern business needs an online presence to attract and nurture new customers and having a website is an important part of that. However, not everyone can commit to building and maintaining their ideal website. Here are must have, should have, and nice to have components to help you build or maintain your home improvement website.
How often do you see a website without these features? Probably not often. This information is essential to your business website.
- Recognizable URL:
Your name, your industry, your company name, or other identifying information can help make your URL more recognizable and memorable.
- Logo: People are visual learners. Make sure your company name and logo are clearly visible throughout your website to build brand awareness and recognition.
- Correct Contact Information: Name, phone number, address, email, social media links etc. should be easy to find and up to date.
- Core Message: Don’t leave visitors guessing! Make it obvious what services you are offering to customers. Whether you install water treatment systems, offer general contracting services, or are a roofing expert, make it clear what services you offer and what area you serve.
- Menu: If you have more than a home page, a menu is a must-have feature to help visitors navigate your website.
This is important information that your website should have to help nurture potential customers and create new business.
- About Us: Start building trust and rapport by sharing a bit about who you are, what your company does and what your business hopes to achieve in the future.
- Contact Form: No two people are alike, so having a variety of contact options allows customers to reach out to you in a way that they are comfortable with.
- Financing Options: Home improvement is not cheap. Make sure customers have easy access to information about your financing options so they feel comfortable moving forward with their next project sooner.
- Project Gallery: Show homeowners examples of your past work to show them the benefits of working with you.
- Testimonials: Do you provide quality work, service, and materials? Share success stories from past customers to build trust with potential customers.
- CTA: Do you want people to call you, email you, download your services guide? Include at least one “call to action” encouraging website visitors to take actions that get them into your sales funnel.
- FAQ: If you have been in the business a while, you should have a good idea of what your customers will want to know. Get ahead of the questions with a good FAQ page.
- Services: Provide details about the products and services you provide.
- Analytics: Know what pages people are visiting, what links their clicking and where they are spending their time by adding tracking to your website.
Nice to Have.
If you are serious about growing your business and online reputation, then these nice-to-have website options can give your website a big boost.
- Professional Design: You can find thousands of talented website designers with a simple internet search. Paying one to customize your website will help create a more better customer experience.
- Paid-Content: If writing is not one of your strengths, you can hire a professional to do the writing or just edit your content for you.
- Integrated SEO: Sharing your website link with past and potential customers is a perfectly viable way to drive traffic, however, hiring an SEO expert to help you show up in search results can help brand new people find you when searching for a contractor online.
- Blog: Having a blog gives you an easy option to regularly update your website. This can improve your ranking in search results because of the additional key words worked into your website and the recent updates that let search engines know your website is active.
Providing a website is one of the many ways you make navigating home improvement easier for your customers. Financing is another opportunity. Foundation Finance offers more customers approvals with our first and second look financing programs.