Internet and technology advancements have changed the dynamic of marketing for contractors. Homeowners are more sophisticated and constantly researching products and services online. While “word of mouth” advertising and “letting your work speak for itself” is still very important, it’s also becoming critical to leverage technology to take your business to the next level.
Below are a few tips to help your marketing strategy:
A website that leaves you feeling proud
Your website doesn’t have to be flashy or award winning but it must be presentable, mobile-friendly and have adequate content. You want potential customers to not only land on your site, but also have time to browse around, check out your process, view your work and build initial trust. Also, make sure your contact information is easily found.
Bring online and offline actions together
Post testimonials as well as pictures on your website or blog. It builds higher trust and gives potential clients a view into the actual work that will be done. It also gives current clients a sense of pride and they’ll likely direct more business to your site to see their project in progress.
An efficient sales process or team
Avoid being too casual in the initial process and put in the extra effort on the front end. Having an experienced salesperson to execute leads, scheduling bids and getting clients on board is critical.
A credible reputation
Managing your reputation online is imperative. Today’s consumers are more research savvy and reading online reviews is a good indication to them of the quality of business should they select your company for their project.
Social media presence
Getting started with social media is easy. Keep your followers engaged by posting relevant information – post pictures of job sites or your completed work.
It takes time to see the benefits of effective marketing. Be patient. The investment in marketing will be well worth it.
Your marketing budget doesn’t have to be huge but it’s important to leverage the many technologies out there to help build your business and stay engaged with customers and potential customers.
Foundation Finance offers a link to put on your website for customers to fill out a credit application as well as electronic signing options for loan documents. These can be a part of your marketing strategy by letting customers know you offer financing and the process is simple and easy! Call us at 855.241.0024 ext. 5012 or email us at [email protected] for more information.
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