Training Is Key to Sales Success - Foundation Finance Company

Training Is Key to Sales Success

Foundation Finance Company’s financing portfolio is extensive, including installment loans, revolving credit, same-as-cash plans, deferred payment plans, prime, near-prime and subprime approvals. For contractors whose specialty is home improvements, understanding the details of a financing program may be a bit outside their comfort zone. But once you join Foundation Finance’s dealer network, a breadth of tried-and-true training methods is at your fingertips.

Sales success can depend simply on the confidence in presenting a benefit to the customer. So understanding that benefit is key. Whether your learning preference is reading a guide or watching a video, committing to some training time will pay off at the most crucial point in the sales process—finalizing the deal.

Foundation Finance provides free training at every step in the dealer process, from onboarding to understanding new processes. Take advantage of the varied methods of training available on demand–or customized by appointment.

  • Weekly Live Training Webinars

    Presented as live, interactive webinars (questions encouraged), FFC’s dealer support experts conduct group training on program basics and dealer portal user tips. Feel free to attend webinars more than once—repetition is key to learning. Register online for a free 30-minute webinar here.

  • Get to Know the Dealer Portal

    This online dealer hub is your sales toolbox that helps you master the financing process. Features including automated credit decisions, pipeline reporting and In-home document signing are important to understand. Download and review a Dealer Portal Guide, quick tip reference sheets, enroll in live webinars and watch videos that explain details from login to generating e-docs.

  • Financing Guides

    When it comes to processes, a step-by-step guide is often essential to understanding them! Foundation Finance has created a library of training documents within the dealer portal that includes quick tips, reference manuals, FAQs and a handy Financing Guide that provides important details on program- and state-specific reminders.

  • Videos

    If you’re more of a visual learner, Foundation Finance provides short videos covering processes such as submitting loan docs, generating electronic signature requests and submitting credit apps. These descriptive, step-by-step YouTube tutorials are very helpful learning tools. Explore FFC’s YouTube library here.

With a little prep work, discussing a financing program with your customers will become second nature. Rely on the training options Foundation Finance provides to help you make your customers’ home improvement dreams come true.


You can build on us. Enroll today in the Foundation Finance dealer network. Contact us for more info: 1-855-241-0024, [email protected].

Note: Use of the terms "Loan," "Lender" and "Borrower" is for ease of reference only. Financings are in the form of retail installment contracts ("RIC").

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