Win Your Consumer’s Share Of Wallet during the Holiday Season - FFC

Winning Your Consumer’s Share Of Wallet during the Holiday Season

Presents on the doorstep of a home decorated for the holidaysConsumer mindset is shifting to holiday shopping…and end-of-year budgeting. From hosting the Thanksgiving meal to gift-giving to paying property taxes, the purse strings are tightening around discretionary spending. Home improvements may not be at the top of the holiday wish list, but they did rank 9th in an early October National Retail Federation survey of nearly 8,000 adults who were asked what was on their holiday wish list this year.

Offering attractive and quick financing can be your key to fulfilling hundreds of consumer home improvement wishes.

Consumer Holiday Spending Stats

Holiday retail sales are anticipated to grow to over $730 billion, according to the National Retail Federation’s 2019 holiday spending forecast. On average, consumers say they will spend more this year – around $1,048 during the holiday season, up 4% from last year.

How does it affect your business’ Share Of Wallet? Spend focus is on gifts (with an increase in credit card use for online shopping), holiday cards, seasonal decorations, and food. And the largest spenders are ages 35-44.

That’s My Consumer! How Do I Compete?

For home improvement dealers, your biggest competitor right now is the holiday season. Embrace the fact that consumers want to spend their money on the holidays…and offer them an attractive financing solution that doesn’t demand upfront cash, such as Deferred Payment, or Same As Cash (SAC) with low monthly payments.

Foundation Finance features both solutions, offering no or low payments and the appeal of no upfront cash. Offer one of these options at every sales call and word may get around you’re the home improvement industry’s secret Santa!

  • Holiday Promo: 6 Months Same As Cash (SAC) with payments:

    • No interest due if paid in full before promotion ends.
    • A special 1% dealer fee (cheaper than credit card fees).
    • Or, No Dealer Fee if customer enrolls in ACH payments. Ho-Ho-Ho!
  • 6 Months Same As Cash (SAC) with deferred payments:

    • No upfront cash needed from the customer! Ho-Ho-Ho!
    • No interest due if paid in full before promotion ends.
    • Enroll your customer in ACH and the dealer fee is minimal.


Request a pricing sheet here.

Close more sales! Leverage the selling power of competitive and convenient financing–every time you call on a customer! Contact us today for more info: 1-855-241-0024; [email protected].

Note: Use of the terms "Loan," "Lender" and "Borrower" is for ease of reference only. Financings are in the form of retail installment contracts ("RIC").

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