Good or bad, novice or veteran, long or short term, salespeople come and go. But your website, well, it never leaves your side.
In the home improvement industry, the competition among large and small businesses is fierce. And the deciding factor of who gets the sale lies in the subjective hands of the consumer. If you don’t have the appropriate sales staff (or no sales staff) touting your business’ worth, the consumer may have no idea who you are or that you even exist.
Reasons why a website is a business owner’s dream employee:
–Never sleeps.
–Always a positive attitude.
–Knows everything about your business.
–Doesn’t call in sick.
–Travel is never an issue.
–Loves to share your successes.
–Highly competitive.
Your website is an ‘always on’ sales tool. Customers will expect to find it at the top of their Google search results list when they’re looking for the “best home improvement company near me” or ”window replacement contractors in my area.”
Elements of a good website
It’s not necessary to hire an expensive web developer to create or enhance your company website. A variety of free, easy-to-use website builders and hosting sites are readily available such as Wix or Weebly. (A quick search online will bring them to your fingertips.) Don’t have the time? Consider asking your, your family’s or your employee’s teenage children. A website project might be right in their wheelhouse!
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Build trust
Businesses without a website appear less credible. Creating a web presence where you can tell your company’s story exemplifies your brand and is a key element to building consumer trust.
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Educate
Show consumers you know your stuff. A blog is a great way to provide valuable content about your craft and your trade…and can build stronger relationships with leads and customers.
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Show off
Amp up your competitive factor! Feature a photo gallery of successful installations and a list of customer testimonials. Highlight awards you’ve received or industry events you’ve attended.
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Convert
Prompt your consumer to click…then capture that sale! Add the FFC financial application to your website. Feature a newsletter subscription button. Add a request for information form. See how it’s done at Foundation Finance’s website!
When your best salesperson is a low maintenance, high performing digital presence, it makes sense to have one on your team. We’re looking forward to seeing your business at the top of our Google search list!
Foundation Finance can help you close more sales. Leverage the power of competitive and convenient financing–every time you call on a customer! Contact us today for more info: 1-855-241-0024, [email protected].
