There are many wonderful business tools online. One of the best is Google Analytics. This free program tracks and reports what happens on your website, allowing business owners to see what pages people are viewing, what they are clicking, how visitors are finding the website and more.
One of the greatest strengths and weaknesses of Google Analytics is the amount of data they provide. This provides a great opportunity for gathering insights, but can also create more information than some businesses need. Some of the reports you may find useful include acquisition, engagement and demographics.
This report shows you how people are coming to your website. Use this report to keep track of how much of your business comes from someone typing in your URL versus those finding you through paid or organic search. This information is used to inform decisions about generating new business.
Learn which pages people visit on your website in the engagement reports. The pages and screens data can be particularly helpful in showing what your website visitors are interested in. If you find a large amount of traffic gravitating to certain pages, consider enhancing those pages with contact forms or links to other important pages on your website.
Knowing who you’re talking to can be difficult when you don’t have the benefit of a back and forth conversation. However, the demographics section of Google Analytics allows you to see where your website visitors live, their age and gender, and even the languages they use. You can use this information to get a better understanding of your audience and cater your website to fit their needs.
If you don’t already have Google Analytics, you can visit analytics.google.com to create a profile.
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