Marketing is how you let customers know who you are and what you do, making it an essential component of businesses large and small. From your website and social media accounts, to flyers, posters, and postcards, your marketing efforts shape how current and future customers view you and your services. Keep your customers engaged and your marketing fresh this summer by trying out some of these strategies.
1. Create a Campaign.
A marketing campaign is a series of messages that are connected to one another in some way. A campaign could consist of several of the same type of messages, such as an email campaign or a social media campaign. However, a marketing campaign can also include several different methods of delivery, such as one that includes emails, postcards, and social posts. Whichever route you choose, remember to pick a topic that is relevant and can tie each individual marketing piece together.
2. Pick a Theme.
There’s a lot to love about summer – sunshine, swimming, BBQ and beaches are just a few of the many ideas with strong seasonal ties. Consider choosing a theme (or themes) to work into your marketing efforts. Individual emails, social posts, flyers, giveaways and even your website’s header can all easily reflect various seasonal themes or choose just one and tie it into a campaign.
3. Start a Collaboration.
Home improvement contractors interact with a wide range of related professionals and service providers, creating many opportunities for collaboration. Consider partnering with a local supplier, home improvement store, real estate company, complimentary contractor or others who regularly work with homeowners. Combine your talents and knowledge to create a video, eBook, or Q&A session where you can reach both your audience and your collaborator’s audience.
Bonus: Get Free Materials
Summer tends to be busy for large portions of the home improvement industry. If you’re looking for a quick and easy way to make an impact with potential customers, check out our free marketing resources. We have email and social templates, flyers, brochures, posters, window clings and more ready to print, download and order.
Interested in other ways Foundation Finance can help you close your next sale? Contact us for more info: 1-855-241-0024, sales@foundationfinance.com.
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