As the busy season starts to wind down, it’s a great time to analyze your year so far and start considering what you need to do to reach your 2022 goals. Whether you want to complete a certain number of projects or reach a certain profitability percentage, take some time to add these three tasks to your to-do list to get an extra boost from your online presence.
Analyze your social media plan.
Social media is a great way to stay in touch with past customers and attract new business. Take some time to review the content you have posted so far this year and see what kind of posts and which social media sites created the best response. Consider what made those so successful and look for ways to grow on that success. If you haven’t had a lot of response from social media, consider changing up your approach. Are you posting often enough? Is your content relevant and interesting? You can also try adding links to your social media sites to your email signature and marketing materials to raise awareness for them.
Review your contact information.
Have you changed your phone number, office, or mailbox location since you set up your website, social sites, Google Business Profile or email signature? Take a few minutes to make sure your online presence and print materials are showing the most accurate and up to date contact information for you and your business.
Update your website.
Adding new, relevant content to your website is a great way to help you maintain or improve your position in search results for your business. Write a neighborhood page, project page, or blog discussing popular projects, materials, or what potential customers can expect when starting a project. It may also be a good time to make sure you have a credit app link on your website. This makes it easy for your customers to apply for financing for their next home improvement project. If you haven’t already activated your credit app link, contact our dealer support team at 855-241-0024 ext. 5012.
If you don’t already offer your customers home improvement financing, we’re here to help! Foundation Finance offers approvals for customers with FICOs as low as 600 as well as free reduced APRs for all approved customers. Joining our dealer network is free and easy. Enroll today or contact us for more info: 1-855-241-0024, [email protected].