Email marketing, direct mail and online advertising can each be an effective way to find new customers for your business. However, many contractors consider referrals the best way to generate new business. Learn how to create more referrals with the tips here!
1. Do great work.
Happy customers are more likely to recommend your business to their family and friends, so make your customer’s experience a priority. Check in with them throughout the job to make sure they are happy with the work you are doing for them. Remember to offer them a monthly payment option too!
2. Look for opportunities.
Be on the lookout for opportunities to bring up the fact that your business runs on referrals. If an opportunity doesn’t happen naturally, create one by discussing how long you have been in business and how past customers have contributed to your success by recommending your company to others looking for similar services.
3. Discuss other services you provide.
If your customer came to you for a specific project, they may not be aware of the whole range of services you provide. Make sure they are aware of all the options you can offer. That way, if they hear one of their friends, coworkers or other contacts talking about needing someone in your industry, they will be more likely to think of and recommend you.
4. Ask directly.
A job well done should always end with a “Thank you for choosing me!” sentiment, but don’t stop there. The end of a project is a great time to ask your customer if they know anyone else who could benefit from your services. Consider framing the question around whether they know anyone who might be interested in a free project estimate. If you partner with Foundation Finance, you can also remind your customer that you can prequalify their referrals for monthly payments without affecting their credit score.*
5. Follow up after the job.
Keep in touch with past customers even after finishing their project can lead to additional referrals and repeat business. Consider adding them to a drip email campaign or sending a postcard every so often to check in and remind them that you are available if they or someone they know is in need of your services.
Like you, we love referrals! If you know someone who could benefit from offering their customers an affordable monthly payment option, send them our way and earn up to $500 for your referral!**
Interested in other ways Foundation Finance can help you close your next sale?
Contact us for more info: 1-855-241-0024, [email protected].
*Upon receipt of a completed credit application and executed contract documents, a hard inquiry (which may affect the applicant’s credit score) will appear on the applicant’s credit report.
**Earn up to $500 in gift cards per referral. FFC reserves the right to end or alter this promotion at any time. The dealer you are referring must include your company name or dealer number on their dealer application. Dealer and customer approval are subject to FFC's normal underwriting standards. Gift card choices will be Amazon, Target or Starbucks and will be sent by e-mail to the referring party. Gift card choices subject to change at FFC’s discretion.
