5 Tips to Win More Customers this Winter - Foundation Finance Company

5 Tips to Win More Customers this Winter

Finding new customers in the winter months can be challenging, especially in the home improvement industry. Here are some quick tips to help you boost your winter sales to keep your business going strong.

  1. Set up lead alerts.

    You never know when or how a new customer is going to reach out to you. Make sure your social media channels, emails, voicemail, and website are each set up to alert you when there’s a new message.

  2. Respond to new leads fast.

    If you can respond to new leads within the first five minutes of a lead submission, your chances of reaching them are far greater than if you contact them after 30 minutes.

  3. Create an automated response for new leads.

    Set up autoresponders to let incoming calls know that you’re gathering some info for them and will be in touch soon.

  4. Get help.

    You can’t always drop what you’re doing to respond to new leads. Consider hiring an assistant to coordinate new requests so you can focus on completing the jobs already on the docket.

  5. Revisit past customers.

    If a customer was happy with your work in the past, there’s a good chance they’ll want to work with you again in the future or recommend your business to their friends and family. The problem is, business cards get lost, phones get replaced, and after a while, they may not know how to get in touch with you. Make it a habit to reach out occasionally to see how your past customers are doing and if they have any new work or referrals for you.

Bonus: Offer Financing

Some customers get cold feet when they learn about the financial realities of their project or renovation. Luckily, our free reduced APRs make offering your customers low monthly payments easy! Learn how it works here or find enrollment opportunities below!


You can build on us. Enroll today in the Foundation Finance dealer network. Contact us for more info: 1-855-241-0024, [email protected].

Note: Use of the terms "Loan," "Lender" and "Borrower" is for ease of reference only. Financings are in the form of retail installment contracts ("RIC").

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