Website Marketing Tips for Your Small Business - FFC

Website Marketing Tips for Your Small Business

handyman in overalls using digital tablet while standing near facade of house

Growing your business isn’t about trying the next big thing or creating a large marketing budget. As the face of your business online, your website is a powerful tool to reach and interact with current, future, and past customers alike. Check out these tips to get more leads, referrals and repeat business from your company website.

Tip 1: Offer financing on your website. This gives customers without large cash reserves an option to move forward with their home improvement projects right away rather than requiring them to wait until they have saved up enough funds to pay with cash.

Tip 2: Include multiple ways to contact you. Don’t make customers search for your contact info. Keep your phone number, email address, and contact forms easy to find and use.

Tip 3: Call your customers to action! In other words, provide your customers with actions they can take if they want to receive certain results. For example: “Call me for a consultation!” “Text me with details!” “Download this guide!”

Tip 4: Improve your SEO. Referrals and past customers should be able to find you online with your company name, but improving your search ranking will help you find brand new customers searching for contractors in your field. Adding well-written content and relevant links can help you show up sooner in search results.

Tip 5: Provide valuable content. Homeowners are coming to your website for a specific purpose. Make sure you are answering their needs with your content. This allows you to start building trust and funneling that person towards a sale.

Interested in other ways Foundation Finance can help you close your next sale? Contact us for more info: 1-855-241-0024, [email protected].

You can build on us. Enroll in the Foundation Finance dealer network today.

Note: Use of the terms "Loan," "Lender" and "Borrower" is for ease of reference only. Financings are in the form of retail installment contracts ("RIC").

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