If you want to be ranked among the top search results when someone is searching for a home improvement contractor to complete their project, you must optimize your site for search engines. This process is known as SEO. There are many components of a successful SEO strategy for a home improvement business. One of the most overlooked and underutilized is the process of link building.
What Not to Do
In the early days of SEO, link building usually took the form of an online address book or directory where agreeing companies would link to each other’s websites. They would often dedicate a page for these links often listed as “resources” or “partners” where a list of links and descriptions of each website was stored. For a while this tactic was successful, but search engines have long since evolved past this point.
How to Use Links
Nowadays, link-building takes a more subtle approach. Relevance and user-experience should be your primary goals when using links, rather than creating links just for the sake of having them. Inbound, outbound, and internal links each has a role to play in your SEO.
- Inbound Links: When another trusted website links to your site, it can have a positive impact on your reputation and as a result, create stronger SEO.
- When to Use: Look for opportunities to write articles or share content with other websites and include a link back to your site in your work. You can also partner with other contractors or home improvement-adjacent industries to host or sponsor events. On the event page, have your partner share your website’s address along with event information.
- Outbound Links: Links you share on your website to a different website are outbound links. Sharing appropriate links to other related website can help search engines understand your position and role in your industry.
- When to Use: You might share an outbound link on your website if someone in your industry has created a helpful resource your customers could also benefit from viewing.
- Internal Links: When you link one page of your own website to another page of your website, it is considered an internal link. These kinds of connections help search engines evaluate and understand how the different pages of your website relate to each other.
- When to Use: One example of when internal linking can be helpful is if you write an article on your blog discussing the different materials available for a project, you may want to include a link to your online portfolio to demonstrate how the materials you’re discussing look as a finished product.
As your website’s links drive more customers to your home improvement business, it’s important to create strategies to close sales more efficiently. One way to close sales faster is to make your projects more affordable with low monthly payments. As a Foundation Finance dealer, you have access to rates and promos your customers will love, which can help you close sales faster. Learn more or enroll in the Foundation Finance dealer network today.
Contact us for more info: 1-855-241-0024, [email protected].