Your customer loves the work you did on their home and wants to put their friend in touch with you. Do you scribble your name and number down and give it to your customer? Do you ask them to give you their friend’s email address? Usually no. This is where you offer your customer a business card (or two) that they can pass along to whoever they think needs it.
Do You Really Need Business Cards?
Yes. Business cards are an easy and affordable way to reach potential customers and make the referral process faster. Many customers will also expect you to provide one so they can stash it in a drawer for a few years in case they have questions or need your services again.
Where to Get Business Cards
If you have a designer on hand, they can fashion a unique, one-of-a-kind business card for you. However, you can also find hundreds of free, easy-to-use business card templates online. Find one you like (I’d recommend one that lets you include a photo of you or your team) and fill in your information.
Choosing a Design
When picking a design, try to stick to your company colors or neutral tones. Pick a font that’s easy to read and choose a layout that’s not too crowded. People often stick business cards in their wallet, so keep size in mind. If you need extra space, opt for a double-sided design.
What to Include
Some information is essential, such as who you are and how to contact you. Other information such as your company LinkedIn page or office address are up to your discretion. Some information you may want to show includes:
- Job title
- Company name
- Company address
- Phone number(s)
- Email address
- Website URL
- Headshot/team photo
- Social media
- Services provided
- Industry served
Remember to ask someone you trust to read through the company name, phone number, email address and other information to make sure you don’t have any mistakes. Then order a few hundred to get you started.
Reaching new customers and sharing your brand with business cards is one way to grow your business. Another way is to expand your customer base by offering financing. Partner with us for access to more approvals and competitive rates for your customers.