Whether you鈥檙e currently running a one-man show, a small team or a multi-location franchise, there is always room for growth in the home improvement industry. Discover tips to build your brand, find learning opportunities and network to improve your business鈥檚 overall growth below.
Build Your Brand
Name recognition and a good reputation are essential for a growing business. Cultivate your business鈥檚 image by engaging in a range of digital and direct marketing, advertising and reputation management.
- Advertising: Get your name in front of potential customers and let them know what you have to offer. Don鈥檛 be afraid to diversify your efforts with anything from billboards to social media ads.
- Marketing: Build up the connections you鈥檝e made and stay top of mind with emails, postcards, eBooks and other content that provides value and makes people want to do business with you.
- Reputation: Collect and share positive reviews to build trust in your community. If someone leaves you a negative review, be sure to reach out and try to make it right.
Learn
Don鈥檛 let your business stagnate. New trends, new materials, new tools and new methods are always coming into the home improvement industry. Stay on top of these trends to keep your business moving forward. Podcasts, webinars, newsletters, magazines and other publications in your industry can all help you stay abreast of the latest news.
Network
Create a network of businesses and people who can help you reach your goals and enter new markets. Home inspectors, HOA board members, real estate agents and other contractors can all help you find customers and provide services that your customers may need. Some other ways you can use your network include:
- Referrals
- Co-branded marketing
- Events
- Mentoring
- Collaboration
Reach out to people you are already acquainted with to build stronger connections, visit a tradeshow or join an association to meet new people.
Foundation Finance works with businesses large and small, making it easy for contractors to offer simple, affordable financing for their customers. Learn how we can help your growing business or enroll in the Foundation Finance dealer network today.
Contact us for more info:聽1-855-241-0024, [email protected].
