Got Enrollment Questions? We’ve Got Answers! - Foundation Finance Company

Got Enrollment Questions? We’ve Got Answers!

If you’re a home improvement contractor thinking about adding a financing program to your business but still mulling it over, this Q&A should clarify any indecision. With 8,000 dealers and growing who have already enrolled in our network, we’ve listened to a lot of valid questions about enrolling in a financing program and enrolling in our financing program.

Here are some common questions with answers that can make this decision an easy one!

Q. Is there a fee to enroll in your financing program?
A. No. It’s FREE to join Foundation Finance Company’s dealer network. There are no monthly charges or volume requirements either. You’ll also receive free training, free dealer support and free marketing materials.

Q. How are you different from your competitors?
A. We focus on providing what our dealer audience really needs:

  • High approval rates: We approve up to 77% of deals other lenders decline.
  • Expert, hands-on dealer training and customized support that is unmatched and always free.
  • A very simple financing process from start to completion.
  • An online dealer portal so you can help customers in the office or in the field.

Q. How does your financing program help home improvement businesses?
A. It helps businesses grow their bottom lines. We’re strengthening the home improvement industry by keeping dealers in business with the power to finance customers who may otherwise walk away from projects because of pricing.

Q. What makes your company so successful with dealers?
A. Our tiered pricing promotions and hands-on dealer support. Dealers in our network continually rave about the personal assistance and qualified training we provide every dealer in our network.

Q. Should I add your program to one I’m already using?
A. Yes. Foundation Finance provides exclusive promotions that may offer advantages over other financing partners. Your sales conversion rates increase when you can rely on a finance partner with attractive options. For example:

  1. Limited-time promotions that give customers and dealers extra benefits.
  2. A Second Look program that closes sales for dealers when a customer’s financing is turned down somewhere else.

Q. Is there a learning curve to offering a financing program?
A. There’s a learning curve with any new endeavor! But our simple financing process has proven easy for dealers and our hands-on training and YouTube videos make learning nearly effortless. We also provide weekly live training webinars or dealers can schedule a customized training that fits their schedule.

Q. How do I join your dealer network?
A. It takes about 5 minutes to complete our free, online dealer enrollment application. You can begin offering financing within 24 hours of approval. You’ll also receive a welcome kit and advantageous onboarding.

Making the decision to enroll in a network where other home improvement dealers are successfully building their bottom lines should be an obvious choice. But when it comes to bringing in a financing program, we understand some dealers have a few more questions. If you’re still indecisive, contact us!


You can build on us. Enroll today in the Foundation Finance dealer network. Contact us for more info: 1-855-241-0024, [email protected].

P.O. Box 437
Schofield, WI 54476

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