SEO Basics for Home Improvement Contractors

The first non-paid result of a Google search gets around 28% of all clicks, with the second and third getting around 16% and 11% respectively. However, there are billions of people vying for just 10 spaces on the first page, with the first position on the first page being the ultimate prize. Beyond the first page, the number of clicks drops drastically, making the importance of showing up on page one clear.

So, how do you get on the first page of Google?

Search Engine Optimization

Also known as SEO, search engine optimization is the process of making your website look as attractive as possible when Google pulls results for relevant searches. There are many ways you can build good SEO on your website, and you don’t have to be a tech genius to do it. Here are some of the most important areas you can improve on to get a better search ranking.

Website Functionality

Google is the #1 search engine in the world because they provide a great search experience. That means they actively avoid showing websites that load slowly or that have a high bounce rate (meaning people open the site and then immediately leave). Find ways to improve your website’s load speed, make your website look nice, and ensure it is easy to navigate so that people visiting your site to learn about your home improvement and renovation services want to stick around and click other pages on your website.

Also, as of March of 2021, Google began putting extra emphasis on a website’s mobile compatibility. Make sure your website is well suited to create a mobile experience that’s at least as good as your desktop experience.

Keywords

What is your website all about? If you specialize in home improvement, your website should mention that topic throughout. If your company is built around roofing, that’s where your focus should be. Google’s search algorithms are very intelligent and can compile a list of keywords your website is using to determine what your site is about. Come up with keywords and work them into your content as naturally as possible. Just remember not to force them in; if users see your content as difficult to read, your search ranking could go down.

Linking

Another way Google determines where to sort your website among the millions of pages on similar topics is based on how well you use links. Linking pages of your website to other relevant pages can increase click-thru rates and the time users spend on your website (both positive points in your search placement). Linking to external, trusted websites can also help your ranking, especially if they also share a link on their site back to you.

Building a strong internet presence is a great way to attract potential customers to your business. Partnering with Foundation Finance is a great way to convert them. To learn how to close sales with financing, contact [email protected] or enroll in the Foundation Finance dealer network today.