Creating a strong online presence is an important step to attract new customers to your business. One way to build your presence is to create a consistent source of new, relevant content for your site. In the home improvement and renovation industry, creating a blog is often one of the best ways to create and share new content.
Creating a Blog
In most cases, connecting a blog to your website is quick and easy. Most popular website platforms include a blog which you can activate in your website portal. If your website provider does not include one, consider a blog widget that can be added to your website.
Identify Your Target Audience
The key to starting a new blog is figuring out who you are addressing. As a home improvement contractor, your audience should largely consist of people who want to get work done on their home. Your specific business and local area will also play a role in who you want to read your articles.
What to Write About
Blog articles have a lot of SEO potential. Make sure you’re using relevant keywords naturally throughout your home improvement blog. This will help search engines, such as Google, direct potential business to your website. Consider creating a list of words and questions you would like associated with your website and use them as inspiration when thinking of what to write about. Some popular topics for home improvement contractors include:
- Questions & answers.
- Showcases of homes you’ve worked on.
- Comparisons between different materials.
- Popular project types.
- Maintenance tips and schedules.
The hardest part of starting a blog is taking action. You don’t have to be a brilliant writer to share what you know with your customers. Just pull up a chair, open up an empty document, and start writing down some of the tips and advice you share with your customers every day.
Creating and managing a blog doesn’t have to be hard. Neither does financing. Foundation Finance has the tools and tech you need to get from app to approval faster.