How to Offer Financing - Foundation Finance Company

How to Offer Financing

financing marketing

Offering financing gives you the opportunity to reach customers who don’t want to commit to a large out of pocket expense or wouldn’t otherwise be able to afford their projects right away. It also helps you upsell additional items or upscale options by spreading out the expense over months rather than customers having to pay for it now. However, as a contractor, how do you go about offering home improvement financing?

Word of Mouth

Everyone knows about car financing, home financing and even furniture financing. Since fewer people own their own homes, some customers may be less familiar with home improvement financing. Make it a point to let each customer know that they have the option to pay the lump sum or apply for financing to break the cost into low monthly payments.


Some people absorb written information better than verbal. Show your customers that you offer financing by customizing, ordering or downloading free marketing materials here. You’ll find prewritten emails and social media posts along with a variety of posters, flyers, brochures and window clings covering a variety of financing-related topics.


Your website is often your first point of contact with potential customers. Add a page sharing your finance partner’s general approval guidelines, any special promotions you are offering and the benefits of stretching their project’s costs over months or years instead of having to come up with the cash immediately. If you’re a Foundation Finance dealer, you can also add your custom financing app link to your website to make it easy for your customers to apply when the time is right.

Foundation Finance offers your customers a simple, secure online application process, competitive rates and low monthly payments, making it an easy choice for many homeowners. Not already a Foundation Finance dealer? Joining is free, easy and takes just minutes. Follow the steps below to get started or access the dealer application here.

How to Enroll

You can build on us. Enroll in the Foundation Finance dealer network today. Contact us for more info: 1-855-241-0024, [email protected].

Note: Use of the terms "Loan," "Lender" and "Borrower" is for ease of reference only. Financings are in the form of retail installment contracts ("RIC").

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