Whether you’re in a specialized field such as window or roof installation, or work with a broader range of home improvement projects, showcasing your work can help attract and close new business. Show off your best work by creating a portfolio of images and descriptions of the work you’ve done. Here are some tips to get started.
Don’t Worry About Fancy Equipment.
If you want to invest in a team of photographers to document your work, you can, but the modern smartphone has stunning photographic capabilities. Just point and click to get started. If you do want to upgrade your photo quality, a tripod to steady your shot may be a good first step.
Add a Description.
Write a few sentences to go with each image describing what work you did on the house and any highlights that set that project apart.
Before and After.
Comparing the difference of before and after photos can be a powerful selling point for potential customers, so remember to snap a few photos before you begin your work!
Broaden Your Options.
You can (and should) add photos of your work to more than one location. A business Pinterest page with examples of your work may reach a different audience than an image gallery on your website or printed portfolio you keep stashed in your vehicle.
Avoid Identifying Features.
Protect your customer’s privacy by avoiding or blurring pictures that include their street name, house number or license plates. Also avoid naming the photo based on your customer’s name or address, as these names can be seen when you upload the image online.
Let People Know.
Add a link to your project gallery to your email signature or social media links to make it easy for potential customers to find it. Don’t forget to mention or show your gallery during sales to show homeowners some of the possibilities they can consider for their own home.
A project gallery is just one way to show potential customers the value you offer. Another option is to show them how affordable obtaining their upgrades can be with the help of the Foundation Finance payment estimator. Use this tool to demonstrate what their cost could look like broken down into low monthly payments.