Home Improvement

Adjusting Your Sales Strategy Based on Homeowner Motivations

Why is your customer hiring you? Is something broken? Are they crossing an upgrade off their wish list? The reason why a homeowner is getting work done is often just as important as what the project actually is. Check out these tips to adjust your sales strategy to match the homeowner’s motivations. Repair When something

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A Window Contractor’s Guide to Setting Expectations

Keeping your customers happy starts with setting the right expectations. Before your customer signs their work order, be sure they know what to expect when buying new windows. Here are some topics you should be very clear about, especially in the current market where getting the materials and labor for a window installation project can

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Don’t Let Material Delays Ruin Your Project

Keeping homeowners engaged while waiting on essential supplies isn’t always easy. Make sure you’re setting your projects up for success by taking these steps to ensure a positive experience for your customers. Set Clear Expectations Many builders and contractors are experiencing material shortages that delay their projects and push back completion dates. Make sure you’re

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Note: Use of the terms "Loan," "Lender" and "Borrower" is for ease of reference only. Financings are in the form of retail installment contracts ("RIC").

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