If someone asks you to name a soda company, a car manufacturer or a pizza company, there’s a good chance your answer will match millions of other people’s, should they be asked the same question. That’s partly due to the size and prevalence of certain big brands, but the marketing and effort they put into their brand recognition campaigns also plays a big role. However, mega corporations aren’t the only ones who can benefit from a recognizable name. Companies large and small can drive new customers and create repeat business by building awareness of their company.
So…What is Brand Recognition?
Brand recognition is reflected in how easy it is for consumers to identify your company. Will they know who you are and what you do if they see your company name or logo? If someone brings up roofing or window installation, is it your name that automatically comes to mind? Some brands are so recognizable that they become synonymous with the things they create – such as Tupperware for food containers, Ziplock for resealable plastic bags or Google for an online search.
Creating Basic Brand Recognition
You don’t need to dedicate huge amounts of time and money to start building brand recognition – just a bit of consistency. Even choices that may seem small, such as the colors and fonts you use can build into an identifiable feature of your business if you stick with them. There’s also a good chance that your logo, company name and web address already have some brand recognition, especially if you have been active in your area for a while. Make sure each of these are easily visible on your emails, flyers, ads and marketing to keep spreading your brand into the community.
Got a minute to get creative? Including your name and logo in your communications isn’t the only way to get your business name out there. Here are some other options that can catch a potential customer’s attention.
- Jingle: Setting your company name and what you do to music is a great way to create a strong, lasting impression…if you back it up with the proper advertising.
- Catch phrase / slogan: Like a jingle, a slogan lets people know what you do and who you are. Just remember, repetition is key.
- Yard signs: Have you noticed how real estate companies put their logo on the for sales sign when they market a home? With the homeowner’s permission, you can get the same kind of area attention by placing a yard sign while you’re working on a home.
- Local Ads: Renting a billboard or putting your name on the side of a bus probably won’t earn you many new customers directly, but it will make your name more recognizable when someone seeks your services in the future.
- Radio: Your voice is a powerful thing. Radio ads are a particularly good way to spread your jingle or slogan.
As you build your brand, more customers will come to your company for their home improvement needs. We can help you close sales faster with our affordable financing options. Enroll in our dealer network today to start offering your customers low monthly payments. Contact us for more info: 1-855-241-0024, [email protected].