When do you consider a job done? Is it when the repair or renovation is done? When you pack all the tools in the truck? What about when you drive away? Maybe you consider the job over when you collect payment? Truthfully, there are many points where you could consider the job done, but don’t give in to the temptation to put a project behind you right away. There’s still work to do.
Immediate Follow Up
A post-job walkthrough is an effective way to make sure you and your customer are on the same page. This gives the customer a chance to remark on your work and confirm that you have completed your end of the deal. However, sometimes you and your customer may not agree on the job’s status. If there is any confusion, go back over the original project scope with them and see if you can reach an agreement about what needs to be completed to wrap up the job.
A week or two after you finish a project, follow up with the customer to make sure they’re still satisfied. If you already completed a walkthrough with them, this is a great opportunity to put in one more request that they leave you a positive review online. You can also remind them about any regular maintenance they should be scheduling and see if they have any friends or family who may be interested in your services.
Continuing Follow Up
Adding past customers to your email, newsletter and holiday card list is a quick and easy way to stay top of mind for years to come. That way, next time they need the services you provide, they will already consider you their go-to person or company.
Don’t Forget About Social Media!
Let your customers know that your business maintains an active social media presence where you share tips, ideas, and examples of other projects they may be interested in. Social media is also a convenient option to reach out to you with any questions. Foundation Finance has free email and social media templates you can use on your website here.